Using Communication Theory: An Introduction to Planned Communication Windahl, Sven; Signitzer, Benno and Olson, Jean T

"Accessible, authoritative, and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications." --Denis McQuail, University of Amsterdam Eminently useful both for the student and practitioner, Using Communication Theory is not a how-to book or a book of checklists. Instead it familiarizes practitioners working in the field of communication planning with the many theories of communication and their application to planned communication programs. For the student, it is a handy introduction to communication theory, bridging the gap between theory and practice. The authors introduce communication planning concepts and strategies as well as the role of the communication planner: elaborate on some of the theoretical appproaches; and present several mass communication theories and elements of theories used in designing strategies in communication planning.

`Accessible, authoritative and up-to-date, the book does an admirable job of bridging the gap between communication theory and many different kinds of applications.′ - Denis McQuail, University of Amsterdam

`The text is itself a masterpiece of clear communication. Strongly recommended.′ - Journal of the Institute of Health Education