Using Financial Information In Continuing Education: Accepted Methods And New Approaches (American Council on Education Oryx Press Series on Higher Education)

Today's rapid changes in continuing education require that professionals in this field have a comprehensive understanding of the latest financial management principles in order to succeed. A strong financial management system can also play an integral role in supporting total quality management programs, as well as today's customer-centered and market-oriented management philosophies. Matkin describes the latest theories and methods of using financial information and relates them to continuing education through case studies and other special materials. He focuses on the difficult issues of evaluating the cost effectiveness of marketing efforts, handling overhead expenses, pricing courses and services, negotiating with faculty, and evaluating capital expenditures.

GARY W. MATKIN is associate dean, University Extension, University of California at Berkeley. Dr. Matkin has consulted broadly on administrative policies affecting continuing higher education. He is also the author of Effective Budgeting in Continuing Education and Technology Transfer and the University. Dr. Matkin received his MBA and Ph.D. in higher education from the University of California at Berkeley.

GARY W. MATKIN is associate dean, University Extension, University of California at Berkeley. Dr. Matkin has consulted broadly on administrative policies affecting continuing higher education. He is also the author of Effective Budgeting in Continuing Education and Technology Transfer and the University. Dr. Matkin received his MBA and Ph.D. in higher education from the University of California at Berkeley.