Using Focus Groups in Research (Continuum Research Methods)

Dr. Lia Litosseliti (City University of London, UK)

ISBN 10: 0826464726 / ISBN 13: 9780826464729

Published by Bloomsbury Publishing PLC, United Kingdom, London, 2003

About this Item

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # GOR004658850

Bibliographic Details

• Title: Using Focus Groups in Research (Continuum Research Methods)
• Publisher: Bloomsbury Publishing PLC, United Kingdom, London
• Publication Date: 2003
• Language: English
• ISBN 10: 0826464726
• ISBN 13: 9780826464729
• Binding: Paperback
• Condition: Very Good
• Weight: 200 grams

About this title

Synopsis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

About the Author

Lia Litosseliti is Associate Professor in Linguistics at City, University of London, UK, and Senior Fellow of the Higher Education Academy, UK. Her research interests are in the areas of gender and language, discourse analysis and research methodologies.