Using Focus Groups in Research (Paperback)

Dr. Lia Litosseliti

ISBN 10: 0826464726 / ISBN 13: 9780826464729

Published by Bloomsbury Publishing PLC, London, 2003

About this Item

Paperback. Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780826464729

Bibliographic Details

• Title: Using Focus Groups in Research (Paperback)
• Publisher: Bloomsbury Publishing PLC, London
• Publication Date: 2003
• Language: English
• ISBN 10: 0826464726
• ISBN 13: 9780826464729
• Binding: Paperback
• Condition: new

About this title

Synopsis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

About the Author

Lia Litosseliti is Associate Professor in Linguistics at City, University of London, UK, and Senior Fellow of the Higher Education Academy, UK. Her research interests are in the areas of gender and language, discourse analysis and research methodologies.