"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"--

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Using Influencer Marketing As a Digital Business Strategy

Teixeira, Sandrina (EDT); Teixeira, Sara (EDT); Oliveira, Zaila (EDT); Souza, Elnivan (EDT)

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