Title: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Publisher: Elevate
Publication Date: 2007
Language: English
ISBN 10: 1601940041
ISBN 13: 9781601940049
Binding: Hardcover
Condition: New

About this title

Synopsis

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

About the Author

Mitchell Gooze is a experienced general manager with operating experience in the high technology and consumer products industries.

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