The Six Value Medals: The Essential Tool for Success in the 21st Century

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration. Conflicts in the business world often arise because of a clash of values, and it is therefore essential that companies, managers, and employees all have a full understanding of the values at play. This pioneering study provides a basis for values assessment and explains how values come into all areas of business thinking, behavior, and decision-making, whether human values, organizational values, cultural values, or perceptual values. A scoring system that rates different values as strong, sound, weak, or remote helps to prioritize topics and simplifies the process of making executive decisions that count.

Edward de Bono is the author of more than 60 books and the creator of the concept of “Lateral Thinking.” His business methods are currently taught by more than 900 trainers in 28 countries around the world and are used by such leading corporations as IBM, Motorola, and Prudential.