What to Do Before Your Book Launch: For Traditionally Published Books

What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo…and far more, including cautionary tales, worksheets, timelines and etiquette tips.

M.J. Rose is the internationally bestselling author of 12 novels (most recently The Book of Lost Fragrances, published in March 2012) and two nonfiction books including Buzz Your Book, co-authored with Douglas Clegg. Her novel The Reincarnationist was the basis for the Fox TV show PAST LIVES. Rose was a founding board member of ITW. She has appeared on The Today Show, CNN, Fox News, and All Things Considered, and published in the NYT, O magazine, The Wall St. Journal and more. Rose was the creative director of a top NYC ad agency and created Authorbuzz.com, the first marketing company for authors. Follow her on Twitter @M.J.Rose.
 
Randy Susan Meyers' novels are informed by her years spent bartending, her work with violent offenders, and her years spent loving bad boys. Raised in Brooklyn, Randy now lives in Boston with her husband and is the mother of two grown daughters. She teaches writing seminars at Boston's Grub Street Writers' Center. Her debut novel, The Murderer's Daughters, an international bestseller, was chosen as a "Target Club Pick," and a best book choice by Elle France, Daily Candy, Goodreads, The Boston Herald, The Winnipeg Free Press, and Book Reporter, among others. Her new novel, The Comfort of Lies, to be published by Atria in early 2013, explores the collateral damage of infidelity and revolves around three women whose lives unexpectedly collide in the far-reaching aftermath of a young girl's adoption.