When Calories & Cardio Don't Cut It: Know what influences your body weight and shape so that you can live lean for a lifetime

Calorie restriction and heart pumping cardiovascular exercise have been the mainstay of weight loss programs for decades, they are so ingrained in our belief system that we fear if we eat too much or exercise too little we will be instantly punished with overnight weight gain.

This approach never did explain why body shapes change and weight gain seems unavoidable for those racing towards middle age. An age, where many of us are exercising more diligence and accountability than we ever did in our youth.

So why do we hold on to such unfounded (unproven) beliefs? Because we don't know what else to do.

"When Calories & Cardio Don't Cut it" is a fascinating look at the major influencers that impact body composition and fat patterning. It explains how these players pay little heed to our obsessive tracking of intake vs expenditure and it will show you how you can control them to work in your favor.

Losing weight is one of the greatest challenges a person may face in their lifetime. A thickening waistline that defies our best efforts affects our self-confidence and we have no idea what to tell our kids so that they can avoid the same frustration.

We live in exciting times as we are now clear about what causes the physical changes we abhor and although calories and exercise play a role, they are deep in the shadows of the hugely dominant players who ultimately control what we weigh and what shape we take.

In "When Calories & Cardio Don't Cut It" you will learn

1. The one reaction that needs to occur for fat breakdown.
2. What causes fat storage to be accelerated by age.
3. The three times of life you can increase your number of fat cells.
4. Why Chronic dieters end up with fat arms and thick waists.
5. How to avoid weight gain in menopause (or man-opause).

None of which have anything to do with calories or cardio.

You will also learn

1. Why your appetite is increasing.
2. Why some fat is resistant to exercise
3. What triggers water retention and how to lose it overnight.
4. Why puberty is critical to the fat cell.
5. What really crushes your metabolism (it's not age)

Before you hang your hat on the next diet or go back to the one that 'worked before' take this opportunity to explore how to live lean for a lifetime. It is entirely possible and extremely probable with the right know how.

This book is borne of the belief that if you give people valid information that they can relate to they will make better decisions without instruction. The hope is that in reading this book you will cause an inspiring ripple effect within your family and community.

Joanne arrived in the USA with a backpack full of nothing but hopes and dreams. She was only 27 years old but had already accomplished some major life goals. Female bodybuilding was a very new and somewhat strange sport in the 1980's, Joanne first hit the stage at 17 years of age and by the age of 26 she had won the World, European and the coveted British Championship. With pro card and an honors degree in business in hand, Joanne left her English home and moved first to Australia and then to Venice Beach CA where for the next 24 years she became one of the most recognized and successful personal trainers in the Mecca of fitness, Golds Gym, Venice. She competed at the highest level of the sport competing in Ms Olympia twice before retiring at the grand old age of 30 after 13 years of continuous competition and dieting. The nature of the sport required expertise in mastering body composition and Joannes study of nutrition set her apart from all but the elite amongst personal trainers. Joanne became known as the trainer to get clients stage and screen ready with clients ranging from Demi Lovato, Chelsea Handler, Shawn Wayans, Rodney and Joan Dangerfield, soap icon, Stephen Nichols, Oscar winner John Ridley, Ms Olympia Monic Brant and many many more. Joannes has personally gained 50lb of muscle, reduced her body fat to single digits multiple times and mastered the midlife mayhem that her own age brought her. Her experience does not stop there, working so closely with people Joanne has herself or via clients dealt with all of life's dramas, marriage, divorce, pregnancy, post-pregnancy, anxiety, depression, menopause/mano-pause, injury, disease, business and home stress. Dealing with life and trying to shift the physical body brought decades of study and so this book was borne. On a comical note, the majority of this book was written in a silver Cadillac in the front parking lot of Golds Gym Venice. If you were a member and ever wondered what Joanne was doing in her car all those years - this is it.