When Clothes Become Fashion : Design and Innovation Systems
Loschek, Ingrid; Rennison, Lucinda (TRN)
ISBN 10: 1847883672 ISBN 13: 9781847883674
Published by Berg Publishers, 2009
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Synopsis:
When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.
About the Author: Ingrid Loschek was, until her death in 2010, Professor in the history and theory of fashion at the University of Applied Sciences, Pforzheim. She was a Visiting Scholar at Harvard University and Guest Professor at Universities in Tokyo and Cairo.
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Bibliographic Details
Title: When Clothes Become Fashion : Design and ...
Publisher: Berg Publishers
Publication Date: 2009
Binding: Hardcover
Condition: New