Who Wrote This Sh*t? the Rise and Fall and Rise of a Madison Avenue Lunatic

In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent "If we weren't so bad, we wouldn't be so good" campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot "The Monk" for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.

Recognized as one of advertising s most accomplished creative talents, Steve Penchina has won more than 350 awards, including 19 Clios, numerous Gold and Silver medals for The One Show, The New York Art Director s Club, The Andys, Addys, Effies, International Film Festival and Cannes Lions. The founder of Penchina, Selkowitz Inc., Penchina created award-winning campaigns, for Xerox, NBC, Newsweek, Citibank, Canon, Hertz, Fiat, BusinessWeek, CNBC, Japan Airlines, Proctor & Gamble, and many more.