Why Humans Like Junk Food

Our major drive to eat centers around pleasure. But withoutunderstanding the nature of food pleasure and perception, we can'tmake useful modifications to food. Why Humans Like Junk Food:Edible Pleasure Explainedexplores, for the first time, thephysiological basis for "food pleasure" and why these cravings occur.Author Steven Witherly chronicles how chefs and food scientistsmake our favorite foods taste irresistible. He also simplifies andoutlines the various food-related pleasure principles through the useof general observations, aphorisms, and theories. Witherly shares thereasons why we like everything from gourmet coffee to Southern friedchicken, culinary secrets of the top chefs, and the eight biggestcooking mistakes amateurs make. Without even opening a cookbook,Witherly can show you how to use ingredients that will add the mostpleasure to your culinary experience.For the everyday cook, dietician, food scientist, or professional chef,this revolutionary guide can help you improve your cooking byexplaining the physiological power of great-tasting food!

Steven Witherly received his BS in dietetics and his MS in foodscience from the University of California, Davis, and his PhD inhuman nutrition from Michigan State University. He has worked forNestlé Foods, Nutrilite, and Herbalife and is currently a food andnutraceutical consultant in Valencia, California.