Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
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Language: English
Published by Douglas & McIntyre, 2008
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Seller Inventory # 53H89_46_1553654064
- Title
- Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
- Author
- Mandel-Campbell, Andrea
- Publisher
- Douglas & McIntyre
- Publication year
- 2008
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1553654064
- ISBN 13
- 9781553654063
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
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About the Author
Andrea Mandel-Campbell was bureau chief for London’s Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. She lives in Toronto.
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