Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity

Language: English

Published by Greystone Books,Canada, 2008

1553654064 / 9781553654063

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Softcover

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A scathing wake-up call castigating the timidity of Canadian companies in international markets, combining bracing analysis and compelling anecdotes with shrewd prescriptions for the future. Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don't Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation's previously underestimated assets and abilities.

Seller Inventory # 00098940808

Title
Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
Author
Andrea Mandel-Campbell
Publisher
Greystone Books,Canada
Publication year
2008
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1553654064
ISBN 13
9781553654063

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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