Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging Age of Abundance

Barry Sheehy

ISBN 10: 0814403549 / ISBN 13: 9780814403549

Published by Amacom, 1996

About this Item

Identifies a fundamental shift in the meaning of value in the changing world. The text explains that because of the movement from a nation-state economy to a global market, and the movement from a manufacturing and service-based economy to one based on knowledge and digital information, customers are now placing high value on the "knowledge" aspect of a product or service.

Seller Inventory # CIN0814403549G

Bibliographic Details

• Title: Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging Age of Abundance
• Publisher: Amacom
• Publication Date: 1996
• Language: English
• ISBN 10: 0814403549
• ISBN 13: 9780814403549
• Binding: Hardback
• Condition: Good

About this title

Synopsis

Winning the race for value. While the metaphor of crossing the finish line first is simple enough, the concept of "value" is considerably more illusive. Yet value is one of the most important factors in determining if your company will thrive - or even survive - in a world of radical economic changes. Winning the Race for Value points you toward the best path for ensuring success.
This provocative book reveals how two seismic forces - the emergence of global markets and the knowledge revolution - are changing what customers want and how companies meet their needs. This affects products, services, and even entire industries. What customers considered valuable in 1985 was obsolete by 1995. And what constitutes value today may radically differ ten years from now.
The key, then, is to project what customers in your industry will conceive of as value, then take that information to move with value, rather than against it. If you can do this, you will reap the rewards of an "Age of Abundance," as the authors envision an era that is creating boundless opportunity for those who can compete in the new economy.

Review

The move toward an information-based global economy has reconfigured the corporate playing field and generated a variety of new opportunities for businesses of all types. In Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging 'Age of Abundance', management consultants Barry Sheehy, Hyler Bracey, and Rick Frazier use examples of companies that have taken advantage of today's shifting tides--along with those that haven't--to lay out a blueprint for future action.