The Wireless Web: How To Develop And Execute A Winning Wireless Strategy

Bergeron, Bryan P.

ISBN 10: 0071373594 / ISBN 13: 9780071373593

Published by McGraw-Hill, 2001

About this Item

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Seller Inventory # ABBB-110198

Bibliographic Details

• Title: The Wireless Web: How To Develop And Execute A Winning Wireless Strategy
• Publisher: McGraw-Hill
• Publication Date: 2001
• Language: English
• ISBN 10: 0071373594
• ISBN 13: 9780071373593
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Develop and execute winning wireless strategies for your company Offering the prospect of instantaneous, cable-free Internet connectivity and an array of Web services to cell phones, handheld computers, and other mobile devices, wireless technology is already changing the way business is done, on and off the Web. If you’re a non-technical executive or manager who needs to get up to speed as quickly as possible on this "next big thing" in the world of eCommerce, you need Bryan Bergeron’s The Wireless Web. Writing from a business perspective, Bergeron fills you in on the key concepts and important technologies involved. You get a detailed look at the domestic wireless market as well as the European and Asian markets. Most importantly, he provides you with a complete blueprint for capitalizing on the new wave of eCommerce. A companion Web site gives you updates and links to other sites offering the latest information on the state of wireless eCommerce

About the Author

Bryan Bergeron has over 30 years' experience designing and working with wireless systems, and has been writing about leading-edge technology and envisioning the future for most of that time. He teaches at Harvard Medical School and MIT, is editor-in-chief of e.MD, technical editor of Postgraduate Medicine, among others. The author of over 250 articles and chapters on business and technology, The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships, The Hitchhiker's Guide to the Wireless Web, and several commercial software packages, including many "firsts" in the industry. He is president of Archetype Technologies, Inc., a technology consulting firm, and speaks internationally on a variety of technology and business issues.