Title: How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail
Publisher: Kogan Page Ltd
Publication Date: 2003
Language: English
ISBN 10: 0749438762
ISBN 13: 9780749438760
Binding: Paperback
Edition: 2nd Edition
Condition: Brand New

About this title

Synopsis

""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest

About the Author

Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.

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