How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail

BIRD, Drayton

ISBN 10: 0749438762 / ISBN 13: 9780749438760

Published by Kogan Page, 2002

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Seller Inventory # rev1185846676

Bibliographic Details

• Title: How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail
• Publisher: Kogan Page
• Publication Date: 2002
• Language: English
• ISBN 10: 0749438762
• ISBN 13: 9780749438760
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Good
• Weight: 500 grams

About this title

Synopsis

""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest

About the Author

Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.