Write to Sell: The Ultimate Guide to Copywriting

Andy Maslen

  • 3.98 out of 5 stars
    276 ratings by Goodreads
ISBN 10: 981486823X ISBN 13: 9789814868235
Published by Marshall Cavendish International (Asia), 2020
Used Soft cover

From SecondSale, Montgomery, IL, U.S.A. Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

AbeBooks Seller since December 20, 2007

This specific item is no longer available.

About this Item

Description:

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00090446708

  • 3.98 out of 5 stars
    276 ratings by Goodreads

Report this item

Synopsis:

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers!Read this book and you’ll learn:• The confidence and skills to write better copy• New ways to gain readers’ attention, respect and trust• Hints and tips on turning selling skills into copywriting skills• Simple techniques to improve the readability of your copy• The impact of design and layout on copywriting• The meaning of good written English – the rules you must follow, the rules you can safely ignore“If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago – and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.”― Drayton Bird, the godfather of direct marketing

About the Author: Andy Maslen is one of UK’s leading copywriters, helping organisations of all sizes build sales and profits through the written word – both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Write to Sell: The Ultimate Guide to ...
Publisher: Marshall Cavendish International (Asia)
Publication Date: 2020
Binding: Soft cover
Condition: Good
Edition: 3rd Edition

Top Search Results from the AbeBooks Marketplace

Stock Image

Andy Maslen
ISBN 10: 981486823X ISBN 13: 9789814868235
Used Paperback

Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR012041669

Contact seller

Buy Used

US$ 18.86
Convert currency
Shipping: US$ 7.54
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Seller Image

Andy Maslen
ISBN 10: 981486823X ISBN 13: 9789814868235
Used Softcover

Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs5761447649

Contact seller

Buy Used

US$ 21.72
Convert currency
Shipping: US$ 5.25
From United Kingdom to U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket