2012. 1st Edition. Paperback. A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals. Editor(s): Abraham, Charles; Kools, Marieke. Num Pages: 200 pages, black & white illustrations, colour illustrations, figures. BIC Classification: CBW; MB. Category: (U) Tertiary Education (US: College). Dimension: 240 x 169 x 11. Weight in Grams: 354. . . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Writing Health Communication: An Evidence-based Guide
Publisher: SAGE Publications Ltd
Publication Date: 2012
Language: English
ISBN 10: 1847871860
ISBN 13: 9781847871862
Binding: Soft cover
Condition: New

About this title

Synopsis

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of

" Choosing an approach

" Message framing

" Text design and layout

" Using graphics

" Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

"About this title" may belong to another edition of this title.

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