Writing for Multimedia and the Web, Third Edition: A Practical Guide to Content Development for Interactive Media

Timothy Garrand

ISBN 10: 0240808223 / ISBN 13: 9780240808222

Published by Focal Press August 2006, 2006

About this Item

Support Small Business by buying this book! Family-owned bookshop in Steubenville, Ohio: BookMarx Bookstore. Books shipped within 24-48 hours. No marks or writing observed in text. Binding sound. Some rounding to spine and light wear on cover. Very Good-/Good+ Previous owner's name inside. About the book: Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers *The case studies explain real-life lessons and professional savvy through the experiences of interactive writing pros *The first-time glossary provides a quick-and-easy way to learn essential web writer lingo *Gain access to pro's personal views though reading first-person interviews with successful interactive designers and writers.

Seller Inventory # 133269

Bibliographic Details

• Title: Writing for Multimedia and the Web, Third Edition: A Practical Guide to Content Development for Interactive Media
• Publisher: Focal Press August 2006
• Publication Date: 2006
• Language: English
• ISBN 10: 0240808223
• ISBN 13: 9780240808222
• Binding: Trade Paperback
• Edition: 3rd Edition
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.

Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.

New Sections and Completely Updated Chapters:
*Writing a corporate web site: T. Rowe Price
*Creating blogs and podcasts
*Web writing tips from usability experts
*Optimizing text for web search engines
*Defining the user with use cases and user scenarios
*Dealing with web editors
*Software for organizing and writing interactive media content
*Script formats for all types of multimedia and web projects
*Writing careers

About the Author

Timothy Garrand, Ph.D. is a recognized expert in content development and interactive architecture for interactive media. For more than 15 years, Garrand has brought his expertise to the development of a wide range of both web and multimedia projects for major clients, such as Fidelity Investments, Pearson Education, Houghton Mifflin, Citibank and The Hartford. Garrand is currently a Principal User Experience Architect at TandemSeven, a company that designs and architects business portals and custom eBusiness solutions, specializing in creating usable, intuitive interfaces for complex applications. Garrand is also a frequent speaker at conferences and professional gatherings and occasionally teaches college courses on interactive media.