In Writing for the Web, bestselling business author Robert Ashton and Internet native Jess Juby teach you how to communicate more objectively and effectively online, both at work and at home. The authors cover all aspects of online writing, from social media, blogging and articles to techniques such as search engine optimization. Their "breakthrough method" makes use of unique features such as case studies, quotes, key points to remember, and end-of-chapter self-test questions.

About the Author

Robert Ashton is an accomplished social entrepreneur who has started and sold businesses, written 12 books and runs a successful charity. This is Jess Juby’s first venture into offline publishing.

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