Ray Titus

Ray Titus is Professor of Marketing and Dean at the Alliance School of Business, Alliance University, Bangalore. Recognized as a ‘consumer lifestyle expert’ by the Economic Times, Ray is sought after by the industry and academia for his marketing and consumer behaviour expertise. His articles and expert comments have featured in the Economic Times, Business Insider, the Globe and Mail, the Hindu Business Line and other leading dailies. Ray was recently listed among the ‘10 Indian Business Bloggers You Need to Follow in 2018’ for his blog ‘Buyer Behaviour’. Ray’s entry into academia followed a decade long stint in Industry where he served in Operations, Marketing, and Project roles. As an Industry professional he has overseen strategic growth initiatives that include product and category expansions, and the launch of an independent strategic business unit.