Leischnig Alexander (39 results)
Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2023
- Softcover
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Condition: New. In English.
Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2023
- Softcover
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Commodity Marketing: Strategies, Concepts, and Cases
Enke, Margit (Editor)/ Geigenmüller, Anja (Editor)/ Leischnig, Alexander (Editor)
Language: English
Published by Springer Nature, 2023
- Softcover
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Paperback. Condition: Brand New. 425 pages. 9.25x6.10x0.89 inches. In Stock.
Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2022
- Hardcover
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Condition: New. In English.
Language: English
Published by Springer, 2023
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes o…f commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
More imagesLanguage: English
Published by Springer, 2023
- Softcover
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Taschenbuch. Condition: Neu. Commodity Marketing | Strategies, Concepts, and Cases | Margit Enke (u. a.) | Taschenbuch | Management for Professionals | viii | Englisch | 2023 | Springer | EAN 9783030906597 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]spri…nger[dot]com | Anbieter: preigu.
Language: English
Published by Springer, 2022
- Hardcover
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Language: English
Published by Springer International Publishing, 2022
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commo…ditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Language: English
Published by Springer, 2022
- Hardcover
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hardcover. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Geschäftsmodelle in der digitalen Welt: Strategien, Prozesse und Praxiserfahrungen
Becker, Wolfgang, Alexander Pflaum Alexander Leischnig u. a.:
- Hardcover
Seller: Studibuch, Stuttgart, GermanyStudibuch
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hardcover. Condition: Sehr gut. 759 Seiten; 9783658221287.2 Gewicht in Gramm: 3.
- Hardcover
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Condition: New. In.
- Hardcover
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Condition: New. pp. xiii + 498 3rd Updated & Extended Edition.
- Hardcover
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 732 | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Hardcover
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 732 | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.
Commodity Marketing: Grundlagen - Besonderheiten - Erfahrungen
Enke, Margit (Edited by)/ Geigenmüller, Anja (Edited by)/ Leischnig, Alexander (Edited by)
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Hardcover. Condition: Brand New. 3rd revised edition. 511 pages. German language. 9.45x6.61x1.11 inches. In Stock.
Language: German
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2014
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Die Abgrenzung von Angeboten der Wettbewerber sowie die Profilierung der eigenen Leistungen gegenüber den Kunden ist insbesondere bei Commodities, d. h. undifferenzierten, homogenen und maßgeblich über den Preis unterscheidbaren Leistungen, eine große Her…ausforderung. Die Besonderheiten von Commodities haben dabei einen wesentlichen Einfluss auf die Ausgestaltung der Management- und Marketingaktivitäten. Renommierte Autoren aus Wissenschaft und Praxis liefern in 'Commodity Marketing' den State of the Art zu diesem Themengebiet.In der 3. Auflage wurden bisherige Erkenntnisse zum Commodity Marketing um aktuelle Ergebnisse ergänzt. Darüber hinaus wurde das Buch um eine internationale Perspektive erweitert und geht somit Fragestellungen des Commodity Marketing im internationalen Kontext nach.
- Hardcover
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Language: English
Published by Springer, 2022
- Hardcover
- Print on Demand
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Springer International Publishing Apr 2023, 2023
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and… the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. 436 pp. Englisch.
Language: English
Published by Springer, 2023
- Softcover
- Print on Demand
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Language: English
Published by Springer, Berlin|Springer International Publishing|Springer Gabler, Wiesbaden|Springer, 2023
- Softcover
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Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of…commodities and the processes of comm.
Language: English
Published by Springer, 2023
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND.
Language: English
Published by Springer International Publishing Apr 2022, 2022
- Hardcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the pr…ocesses of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. 436 pp. Englisch.
Language: English
Published by Springer, Springer Apr 2023, 2023
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the… processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 436 pp. Englisch.
Language: English
Published by Springer, Berlin|Springer International Publishing|Springer Gabler, Wiesbaden|Springer, 2022
- Hardcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of…commodities and the processes of comm.
Language: English
Published by Springer, 2022
- Hardcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand.
