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Condition: As New. Unread book in perfect condition.
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US$ 49.81
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Add to basketCondition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9783631594308.
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Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice
Book 5 of 5: Media Management and Economics SeriesSeller: GreatBookPricesUK, Woodford Green, United Kingdom
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series)
Book 5 of 5: Media Management and Economics SeriesLanguage: English
Published by Routledge 2020-04-02, 2020
ISBN 10: 0367211009 ISBN 13: 9780367211004
US$ 52.95
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
Book 5 of 5: Media Management and Economics SeriesLanguage: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367211009 ISBN 13: 9780367211004
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 62.68
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice
Book 5 of 5: Media Management and Economics SeriesSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 62.76
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series)
Book 5 of 5: Media Management and Economics SeriesSeller: Ria Christie Collections, Uxbridge, United Kingdom
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US$ 72.01
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series)
Book 5 of 5: Media Management and Economics SeriesSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New.
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
Book 5 of 5: Media Management and Economics SeriesUS$ 92.55
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Add to basketPaperback. Condition: Brand New. 266 pages. 9.00x6.00x0.75 inches. In Stock.
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 427 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Cultural barriers to the success of foreign media content : western media in China, India and Japan.
Language: German
Published by Frankfurt, M. ; Berlin ; Bern ; Bruxelles ; New York, NY ; Oxford ; Wien : Lang, 2010
ISBN 10: 3631594305 ISBN 13: 9783631594308
Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, Germany
Seller rating 5 out of 5 stars
Pp. Condition: Wie neu. 427 S. : graph. Darst. ; 22 cm Tadelloses Exemplar. - Table of Contents -- Preface 5 -- Acknowledgments 7 -- List of Figures 15 -- List of Tables 16 -- 1. Introduction 17 -- 1.1 Global Media Changes and the Complexity of Audience Demand 18 -- 1.2 Research Questions 22 -- 1.3 Clarification of Crucial Terminology 24 -- 1.4 Overview of Chapters 25 -- Part One: Theoretical Framework 29 -- 2. Introduction to Part One 29 -- 2.1 Culture 29 -- 2.1.1 Defining Culture 29 -- 2.1.2 National Cultural Differences 33 -- 2.2 International Media Strategies 40 -- 2.2.1 Two Generic Strategies: Standardization and Localization 41 -- 2.2.2 Modes of Market Entry between Standardization and -- Localization 42 -- 2.3 Entry Mode Choice and Cultural Distance: Shortcomings of Previous -- Research and this Work's Contribution 45 -- 3. Cultural Influences in Media Production and Media Consumption 51 -- 3.1 Production and Consumption as Part of the Mass Media -- Communication Process 51 -- 3.1.1 The Media Production Process: Selecting and Encoding 53 -- 3.1.2 The Media Consumption Process: Selecting, Interpreting, and -- Evaluating 54 -- 3.1.3 At the Center: Media Content 59 -- 3.2 How the Culture of the Producers Influences the Nature of the Media -- Content 61 -- 3.2.1 How Culture Influences the Selection of Media Topics 62 -- 3.2.2 How Culture Influences the Encoding of the Media Message 71 -- 3.3 How the Culture of the Audience Influences Media Consumption 80 -- 3.3.1 How Culture Influences Media Selection 80 -- 3.3.2 How the Culture Influences Media Interpretation 81 -- 3.3.3 How Culture Influences Media Evaluation 85 -- 4. The Lacuna and Universal Model 88 -- 4.1 Lacuna 89 -- 4.1.1 Content Lacuna 89 -- 4.1.2 Capital Lacuna 91 -- 4.1.3 Production Lacuna 95 -- 4.1.4 The Consequence of Lacunae: Cultural Discount and Cultural -- Barriers 96 -- 4.2 Universal 98 -- 4.2.1 Content Universal 98 -- 4.2.2 Audience-Created Universal 102 -- 4.2.3 Company-Created Universal 103 -- 4.3 Avoiding Lacunae When Entering Foreign Media Markets 109 -- 4.3.1 Entry Mode Choices and Their Respective Risk of Lacunae 109 -- 4.3.2 Adapting Content to Local Audiences 112 -- 5. The Vertical Barrier Chain 117 -- 5.1 Designing the Vertical Barrier Chain 117 -- 5.2 Legal and Political Barriers 120 -- 5.2.1 Legal Barriers 120 -- 5.2.2 Political Barriers 121 -- 5.3 Economic Barriers 123 -- 5.3.1 Economic Forces within the Market 124 -- 5.3.2 Economic Forces within the Company 127 -- 5.3.3 Economic Barriers to Foreign Content and Foreign Investment 130 -- 6. Summary of Part One 133 ISBN 9783631594308 Sprache: Deutsch Gewicht in Gramm: 550.
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - What media content attracts audiences across cultures and what does not What does the cross-cultural audience demand depend on The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.
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Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice
Book 5 of 5: Media Management and Economics SeriesSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 189.88
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Condition: New.
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Hardback. Condition: New. The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
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Condition: As New. Unread book in perfect condition.
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series)
Book 5 of 5: Media Management and Economics SeriesLanguage: English
Published by Routledge 2020-03-31, 2020
ISBN 10: 0367210991 ISBN 13: 9780367210991
US$ 197.63
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Add to basketHardcover. Condition: New.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 566 | Sprache: Englisch | Produktart: Bücher | The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
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De Gruyter Handbook of Media Economics
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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US$ 201.60
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Condition: As New. Unread book in perfect condition.
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US$ 180.08
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Add to basketCondition: New. This well-conceived handbook provides much for scholars new to the field, as well as experienced media economic researchers to consider about the underlying economic factors affecting media studies and research. Robert. G. Picard (University.
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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series)
Book 5 of 5: Media Management and Economics SeriesUS$ 224.08
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Media Management Matters : Challenges and Opportunities for Bridging Theory and Practice
Book 5 of 5: Media Management and Economics SeriesSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 219.78
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De Gruyter Handbook of Media Economics
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 241.94
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Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketCondition: As New. Unread book in perfect condition.
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Hardback. Condition: New. The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
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Media Management Matters (Media Management and Economics Series)
Book 5 of 5: Media Management and Economics SeriesSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 254.06
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Add to basketCondition: New. In.
