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Verhoef, Peter C ; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E (28 results)
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
US$ 60.38
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US$ 68.54
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
US$ 65.58
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Creating Value with Data Analytics in Marketing
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
US$ 93.82
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Add to basketPaperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 78.63
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US$ 85.82
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Add to basketPaperback. Condition: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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US$ 82.66
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Add to basketCondition: New. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
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US$ 109.10
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Add to basketPaperback. Condition: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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Creating Value with Data Analytics in Marketing
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Language: English
US$ 90.56
Convert currencyUS$ 87.39 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Creating Value with Data Analytics in Marketing: Mastering Data Science
Published by Routledge 2021-11-08, 2021
ISBN 10: 0367819783 ISBN 13: 9780367819781
Language: English
US$ 183.55
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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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US$ 262.79
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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US$ 285.42
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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US$ 279.34
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US$ 354.68
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Add to basketHardcover. Condition: Brand New. 2nd new edition. 344 pages. 9.75x7.00x0.75 inches. In Stock.
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US$ 293.93
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Add to basketGebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching.
