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Aitken Lucy (11 results)
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Profitable Marketing Communications : A Guide to Marketing Return on Investment
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. n. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: Very Good. n. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Condition: Very Good. n. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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hardcover. Condition: Very Good. Dust Jacket Condition: very good. 2007 hardcover with jacket. clean.
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
Published by Kogan Page Ltd, LA Vergne, Tennessee, U.S.A., 2007
ISBN 10: 074944942X ISBN 13: 9780749449421
Hardcover. Condition: As New. Dust Jacket Condition: As New. Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. "Profitable Marketing Communications" explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. "Profitable Marketing Communications" introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
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US$ 15.57 10% off
US$ 14.02
US$ 122.17 shipping
Ships from Germany to U.S.A.Quantity: 1 available
Add to basketCondition: Hervorragend. Freeguard, Lucy; Vann, Laura; Aitken, Kati; Pettit, Laura (illustrator). Zustand: Hervorragend | Seiten: 116 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
