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Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: ThriftBooks - Atlanta Book Co. (Atlanta, GA, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited. Paperback. Condition: Fair. Seller Inventory # G1259026817I5N00

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Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler, Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: A Team Books (Conway, AR, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited. Condition: Acceptable. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # PEN-143-122

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Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler, Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

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About this Item: McGraw Hill Education (India) Privet Limited. Condition: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # PEN-BLK-001-766

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Ajay Pandit, Dwayne D Gremler, Mary Jo Bitner, Valarie A Zeithaml

Published by McGraw Hill Education (India) Pr (1799)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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About this Item: McGraw Hill Education (India) Pr, 1799. Paperback. Condition: Good. Instructor's review copy. AL 2/22 Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001108354

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Ajay Pandit, Mary Jo Bitner, Dwayne D Gremler, Valarie A Zeithaml

Published by McGraw Hill Education (India) Pr (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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About this Item: McGraw Hill Education (India) Pr, 2013. Paperback. Condition: Good. Book is in good condition. May not include access codes or CDs. May have minimal highlighting and/or underlining. *NOTE* Stock photo may not represent the actual book for sale. Seller Inventory # mon0000501247

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Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited (1799)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: LaLa Mina Group (Revere, MA, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited, 1799. Paperback. Condition: UsedVeryGood. The book is in overall good condition!! Cover shows some edge wear and corners are lightly worn. Pages show NO markings.If you are not happy with your product, contact us before leaving feedback and we will make it right! Fast shipping. No Hassle Return Policy. Please contact us immediately for any discrepancy with any order.If you are not happy with your product, contact us before leaving feedback and we will make it right! Fast shipping. No Hassle Return Policy. Please contact us immediately for any discrepancy with any order. Seller Inventory # 019874

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International Edition
International Edition

Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Bitner, Mary Jo; Pandit, Ajay

Published by McGraw Hill Education (India) Privet Limited 2013-05-01 (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: The Book Cellar, LLC (Nashua, NH, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited 2013-05-01, 2013. PAPERBACK. Condition: Very Good. 1259026817 Great used condition. International Edition, specifically for India. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # Z1259026817Z2

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Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited (1799)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited, 1799. Condition: UsedAcceptable. book. Seller Inventory # M1259026817_4

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International Edition
International Edition

Michael Levy, Barton Weitz & Ajay Pandit

ISBN 10: 0073530026 ISBN 13: 9780073530024

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From: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)

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About this Item: Softcover. Condition: New. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We also ship to PO Box addresses. International Edition Textbooks may bear a label ?Not for sale in the U.S. or Canada? etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # INT204

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Michael Levy, Barton Weitz, Ajay Pandit

Published by McGraw Hill

ISBN 10: 1259004740 ISBN 13: 9781259004742

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About this Item: McGraw Hill. Condition: Good. . 8th edition. Special Indian edition. Seller Inventory # U13C-00884

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International Edition
International Edition

Michael Levy, Barton Weitz & Ajay Pandit

ISBN 10: 1259004740 ISBN 13: 9781259004742

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About this Item: Softcover. Condition: New. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same as ISBN stated with similar contents as US editions. Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number. Choose expedited shipping for superfast delivery 2-4 business days. We also ship to PO Box addresses. International Edition Textbooks may bear a label ?Not for sale in the U.S. or Canada? etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # IN-INT204

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International Edition
International Edition

Michael Levy, Barton Weitz & Ajay Pandit

ISBN 10: 0073530026 ISBN 13: 9780073530024

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: Softcover. Condition: New. 8th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1466883

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International Edition
International Edition

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler & Ajay Pandit

ISBN 10: 0078112052 ISBN 13: 9780078112058

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About this Item: Softcover. Condition: New. 6th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1487595

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International Edition
International Edition

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler & Ajay Pandit

ISBN 10: 1259026817 ISBN 13: 9781259026812

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About this Item: Softcover. Condition: New. 6th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDIN1487595

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International Edition
International Edition

Michael Levy, Barton Weitz & Ajay Pandit

ISBN 10: 1259004740 ISBN 13: 9781259004742

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: Softcover. Condition: New. 8th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDIN1466883

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Ajay Pandit,Dwayne D. Gremler,Mary Jo Bitner,Valarie A. Zeithaml

Published by McGraw Hill Education (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2013. Softcover. Condition: New. 5th or later edition. Services Marketing, in its sixth edition, continues to base itself on the ever-reliable GAPS Model of Service Quality. The book?s underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the Strategic aspect without deviating from the base structure of the text to help the students realize the potential of Service Marketing. Contents: Part I: Foundations for Services Marketing 1. Introduction to Services 2. Conceptual Framework of the Book: The Gaps Model of Service Quality Part II: Focus on the Customer 3. Customer Expectations of Service 4. Customer Perceptions of Service Part III: Understanding Customer Requirements 5. Listening to Customers through Research 6. Building Customer Relationships 7. Service Recovery Part IV: Aligning Service Design and Standards 8. Service Innovation and Design 9. Customer-Defined Service Standards 10. Physical Evidence and the Servicescape Part V: Delivering and Performing Service 11. Employees? Roles in Service Delivery 12. Customers? Roles in Service Delivery 13. Managing Demand and Capacity Part VI: Managing Service Promises 14. Integrated Service Marketing Communications 15. Pricing of Services Part VII: Service and the Bottom Line 16. The Financial and Economic Impact of Service Cases Printed Pages: 0. Seller Inventory # 85736

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International Edition
International Edition

Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pandit, Ajay

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited. Condition: New. 1259026817 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AI_9781259026812

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Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D; Pandit, Ajay

Published by McGraw Hill Education (India) Privet Limited

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: WFL (Holtsville, NY, U.S.A.)

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About this Item: McGraw Hill Education (India) Privet Limited. PAPERBACK. Condition: New. 1259026817 New ,Paperback , Ready to ship, Express 5-8 business days worldwide delivery. Seller Inventory # FHR4680

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Ajay Pandit,Barton Weitz,Michael Levy

Published by Tata McGraw-Hill Education Pvt. Ltd (2012)

ISBN 10: 1259004740 ISBN 13: 9781259004742

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd, 2012. Softcover. Condition: New. 5th or later edition. Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with Re-facts, The Indian Retail Scape, Retailing Views, and Profiles of Retail Managers. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner. TABLE OF CONTENTS: Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II ? Retailing Strategy Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III ? Merchandise Management Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix Section IV ? Store Management Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service Appendix A: Starting your own Retail Business Appendix B: Starting a Franchise Business Section V: Cases Printed Pages: 884. Seller Inventory # 70473

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Ajay Pandit,Dwayne D. Gremler,Mary Jo Bitner,Valarie A. Zeithaml

Published by McGraw Hill Education (2013)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2013. Softcover. Condition: New. 5th or later edition. Services Marketing, in its sixth edition, continues to base itself on the ever-reliable GAPS Model of Service Quality. The bookâs underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the Strategic aspect without deviating from the base structure of the text to help the students realize the potential of Service Marketing. Contents: Part I: Foundations for Services Marketing 1. Introduction to Services 2. Conceptual Framework of the Book: The Gaps Model of Service Quality Part II: Focus on the Customer 3. Customer Expectations of Service 4. Customer Perceptions of Service Part III: Understanding Customer Requirements 5. Listening to Customers through Research 6. Building Customer Relationships 7. Service Recovery Part IV: Aligning Service Design and Standards 8. Service Innovation and Design 9. Customer-Defined Service Standards 10. Physical Evidence and the Servicescape Part V: Delivering and Performing Service 11. Employeesâ Roles in Service Delivery 12. Customersâ Roles in Service Delivery 13. Managing Demand and Capacity Part VI: Managing Service Promises 14. Integrated Service Marketing Communications 15. Pricing of Services Part VII: Service and the Bottom Line 16. The Financial and Economic Impact of Service Cases Printed Pages: 0. Seller Inventory # 85736

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International Edition
International Edition

Barton A. Weitz,Michael Levy,Ajay Pandit,Barton Weitz,

Published by McGraw-Hill Education - Europe

ISBN 10: 0070264376 ISBN 13: 9780070264373

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From: Sunshine Book Store (Wilmington, DE, U.S.A.)

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About this Item: McGraw-Hill Education - Europe. Condition: New. 0070264376 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AI_9780070264373

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Ajay Pandit,Barton Weitz,Michael Levy

Published by Tata McGraw-Hill Education Pvt. Ltd (2012)

ISBN 10: 1259004740 ISBN 13: 9781259004742

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd, 2012. Softcover. Condition: New. 5th or later edition. Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with Re-facts, The Indian Retail Scape, Retailing Views, and Profiles of Retail Managers. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner. TABLE OF CONTENTS: Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II ? Retailing Strategy Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III ? Merchandise Management Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix Section IV ? Store Management Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service Appendix A: Starting your own Retail Business Appendix B: Starting a Franchise Business Section V: Cases Printed Pages: 884. Seller Inventory # 70473

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International Edition
International Edition

Michael Etzel, Bruce Walker, William Stanton & Ajay Pandit

ISBN 10: 0070151563 ISBN 13: 9780070151567

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From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: Softcover. Condition: New. 14th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDIN1426140

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Ajay Pandit,Bruce Walker,Michael Etzel,William Stanton

Published by McGraw Hill Education (2009)

ISBN 10: 0070151563 ISBN 13: 9780070151567

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2009. Softcover. Condition: New. 5th or later edition. This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India. TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13. Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16. Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy Printed Pages: 904. Seller Inventory # 19018

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International Edition
International Edition

Michael Etzel, Bruce Walker, William Stanton & Ajay Pandit

ISBN 10: 0073016349 ISBN 13: 9780073016344

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About this Item: Softcover. Condition: New. 14th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1426140

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Ajay Pandit,Bruce Walker,Michael Etzel,William Stanton

Published by McGraw Hill Education (2009)

ISBN 10: 0070151563 ISBN 13: 9780070151567

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: McGraw Hill Education, 2009. Softcover. Condition: New. 5th or later edition. This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India. TABLE OF CONTENTS: Part One: Nature And Scope Of Marketing 1. The Field of Marketing 2. The Dynamic Marketing Environment 3. Global Markets and Marketing Part Two: Identifying And Selecting Markets 4. Consumer Markets and Buying Behavior 5. Business Markets and Buying Behavior 6. Market Segmentation, Targeting and Positioning 7. Marketing Research and Market Information Part Three: Product 8. Product Planning and Development 9. Product-Mix Strategies 10. Brands, Packaging, and Other Product Features 11. Services Marketing Part Four: Price 12. Price Determination 13. Pricing Strategies Part Five: Distribution 14. Channels of Distribution 15. Retailing 16. Wholesaling and Physical Distribution Part Six: Promotion 17. Integrated Marketing Communications 18. Personal Selling and Sales Management 19. Advertising, Sales Promotion, and Public Relations Part Seven: Managing The Marketing Effort 20. Strategic Marketing Planning 21. Marketing Implementation and Evaluation 22. Marketing and the Information Economy Printed Pages: 904. Seller Inventory # 19018

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Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited (1799)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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About this Item: McGraw Hill Education (India) Privet Limited, 1799. Condition: New. book. Seller Inventory # M1259026817

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Ajay Pandit,Dwayne D. Gremler,Mary Jo Bitner,Valarie A. Zeithaml

Published by McGraw Hill Education (2013)

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About this Item: McGraw Hill Education, 2013. Softcover. Condition: New. 5th or later edition. Services Marketing, in its sixth edition, continues to base itself on the ever-reliable GAPS Model of Service Quality. The bookâs underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the Strategic aspect without deviating from the base structure of the text to help the students realize the potential of Service Marketing. Contents: Part I: Foundations for Services Marketing 1. Introduction to Services 2. Conceptual Framework of the Book: The Gaps Model of Service Quality Part II: Focus on the Customer 3. Customer Expectations of Service 4. Customer Perceptions of Service Part III: Understanding Customer Requirements 5. Listening to Customers through Research 6. Building Customer Relationships 7. Service Recovery Part IV: Aligning Service Design and Standards 8. Service Innovation and Design 9. Customer-Defined Service Standards 10. Physical Evidence and the Servicescape Part V: Delivering and Performing Service 11. Employeesâ Roles in Service Delivery 12. Customersâ Roles in Service Delivery 13. Managing Demand and Capacity Part VI: Managing Service Promises 14. Integrated Service Marketing Communications 15. Pricing of Services Part VII: Service and the Bottom Line 16. The Financial and Economic Impact of Service Cases Printed Pages: 0. Seller Inventory # 85736

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Ajay Pandit,Barton Weitz,Michael Levy

Published by Tata McGraw-Hill Education Pvt. Ltd (2012)

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About this Item: Tata McGraw-Hill Education Pvt. Ltd, 2012. Softcover. Condition: New. 5th or later edition. Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with Re-facts, The Indian Retail Scape, Retailing Views, and Profiles of Retail Managers. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner. TABLE OF CONTENTS: Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II ? Retailing Strategy Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III ? Merchandise Management Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix Section IV ? Store Management Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service Appendix A: Starting your own Retail Business Appendix B: Starting a Franchise Business Section V: Cases Printed Pages: 884. Seller Inventory # 70473

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Valarie A Zeithaml; Mary Jo Bitner; Dwayne D Gremler; Ajay Pandit

Published by McGraw Hill Education (India) Privet Limited (1799)

ISBN 10: 1259026817 ISBN 13: 9781259026812

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About this Item: McGraw Hill Education (India) Privet Limited, 1799. Condition: New. book. Seller Inventory # MB01G8F8VLK

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