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Published by Oxford University Press, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Oxford University Press, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
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Language: English
Published by Oxford University Press, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Language: English
Published by Oxford University Press, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
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Language: English
Published by Oxford University Press, Incorporated, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Oxford University Press, Incorporated, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Oxford University Press, Incorporated, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
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Language: English
Published by Oxford University Press, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Language: English
Published by OUP Oxford 27/04/2017, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Add to basketPaperback. Condition: Brand New. 5th edition. 776 pages. 10.25x7.50x0.75 inches. In Stock.
Language: English
Published by Oxford University Press, 2017
ISBN 10: 0198748574 ISBN 13: 9780198748571
Seller: Mooney's bookstore, Den Helder, Netherlands
Condition: Very good.
Language: English
Published by Oxford University Press, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Add to basketCondition: New. In English.
Language: English
Published by Oxford University Press, GB, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
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Add to basketPaperback. Condition: New. 5th. How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like inpractice but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Ċkestam Holst to HandM, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Case insight videos Industry foresight videosLibrary of video links For students:Author audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:VLE content PowerPoint slides Test bankEssay questions Tutorial activitiesDiscussion question pointersFigures and tables from the bookCase insight video transcripts.
Language: English
Published by Oxford University Press, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut | Seiten: 738 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Language: English
Published by Oxford University Press, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
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Add to basketCondition: New. KlappentextrnrnThe theories. The relevance. The reality. The complete package.
Language: English
Published by Oxford University Press, GB, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
Seller: Rarewaves.com UK, London, United Kingdom
US$ 123.84
Quantity: Over 20 available
Add to basketPaperback. Condition: New. 5th. How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like inpractice but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Ċkestam Holst to HandM, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Case insight videos Industry foresight videosLibrary of video links For students:Author audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:VLE content PowerPoint slides Test bankEssay questions Tutorial activitiesDiscussion question pointersFigures and tables from the bookCase insight video transcripts.
Language: English
Published by Oxford University Press, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
Seller: Majestic Books, Hounslow, United Kingdom
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Add to basketCondition: New. Print on Demand pp. 776.
Language: English
Published by Oxford University Press OUP, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
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Condition: New. Print on Demand pp. 776.
Language: English
Published by Oxford University Press, 2019
ISBN 10: 0198809999 ISBN 13: 9780198809999
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Condition: New. PRINT ON DEMAND pp. 776.