Apostolakis Ioannis (23 results)

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Condition: New. Kostas Apostolakis, University of Crete, Rethymno, Greece Ioannis M. Konstantakos, National and Kapodistrian University of Athens, Athens, Greece. Ancient Greek comedy relied primarily on its text and words for .

Hardback. Condition: New. Ancient Greek comedy relied primarily on its text and words for the fulfilment of its humorous effects and aesthetic goals. In the wake of a rich tradition of previous scholarship, this volume explores a variety of linguistic materials and stylistic artifices exploited by the Greek comic poets, from vocabulary and figures of speech (metaphors, similes, rhyme) to types of joke, obscenity, and the mechanisms of parody. Most of the chapters focus on Aristophanes and Old Comedy, which offers the richest arsenal of such techniques, but the less ploughed fields of Middle and New Comedy are also explored. Emphasis is placed on practical criticism and textual readings, on the examination of particular artifices of speech and the analysis of individual passages. The main purpose is to highlight the use of language for the achievement of the aesthetic, artistic, and intellectual purposes of ancient comedy, in particular for the generation of humour and comic effect, the delineation of characters, the transmission of ideological messages, and the construction of poetic meaning. The volume will be useful to scholars of ancient drama, linguists, students of humour, and scholars of Classical literature in general.…

Hardcover. Condition: gut. 2024. The Play of Language in Ancient Greek Comedy : Comic Discourse and Linguistic Artifices of Humour, from Aristophanes to Menander In deutscher Sprache. pages.

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hardcover. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condition: New. Trends In Classics - Supplementary Volumes, 154; 6.5 X 1.25 X 9.5 inches; 445 pages.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardcover. Condition: new. Hardcover. Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condition: new. Hardcover. Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condition: new. Paperback. Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Bridges the worlds of healthcare and information technology, increasing the security awareness of professionals, students and users, and highlighting the recent advances in certification and security in health-related Web applications.Klappentext.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more.…

Taschenbuch. Condition: Neu. Rethinking Tourism Marketing Through Financial Integration | A Strategic Perspective | Ioannis Passas (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798260005439 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Hardcover. Condition: new. Hardcover. Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Buch. Condition: Neu. Rethinking Tourism Marketing Through Financial Integration | A Strategic Perspective | Ioannis Passas (u. a.) | Buch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798260005422 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Tourism marketing is increasingly shaped by the need to demonstrate measurable business value in an environment characterized by intense competition and heightened accountability. As tourism organizations seek stronger financial performance, marketing decisions are becoming more closely connected to revenue generation and long-term strategic objectives. This shift encourages a move beyond traditional promotional approaches toward models that emphasize financial outcomes and evidence-based decision-making. By integrating marketing activities with broader organizational performance goals, tourism organizations are developing more effective approaches to planning, investment, and growth. Understanding the relationship between marketing and financial performance has therefore become essential for tourism success in a data-driven marketplace. Rethinking Tourism Marketing Through Financial Integration: A Strategic Perspective explores tourism marketing through a financially integrated perspective that connects marketing strategy with organizational performance. This book examines how marketing decisions can be aligned with revenue objectives and supported by financial information to improve accountability and decision-making. Covering topics such as dynamic pricing, platform-mediated tourism marketing, and organizational loyalty, this book is an excellent academic resource for graduate and doctoral students, tourism destination managers, destination marketing organizations, hospitality marketing professionals, revenue management specialists, financial analysts, tourism entrepreneurs, policymakers, and more.…