Arena Christopher (2 results)

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Soft cover. Condition: As New. 1st Edition. As new condition olive softcover wraps. Includes Authors' Dedications; Dedication; Acknowledgments; Appendix A: Intellectual Property Law 101 for Business Owners; Apendix B: Key Questions About IP That a Business Must Answer; Appendix C: Information Asset Audit Questionnaire; Appendix D: Intellectual Property (IP) Program Self-Assessment Tool; Appendix E: International Considerations; and Index. Illustrated with tables, charts and diagrams. "It's hardly a secret that intellectual property is the cornerstone of many -- if not most -- growing businesses today. In The Business of Intellectual Property, Chris Arena and Ed Carreras demystify the complicated law of IP and explain how to strategically manage these assets for competitive advantage, increased profitability, and higher returns on investment." -- from the rear outer cover. "Chris Arena and Ed Carreras have brought together two critical perspectives for practising attorneys and senior executives: the legal view of intellectual property and the strategic view of delivering customer value. Using an approach that is thorough and nuanced, they have demonstrated how companies can align business and innovation models to extract the most value from ideas." -- Steve Walton, Interim Associate Dean and MBA Program Director, Goizueta Business School, Emory University. "In The Business of Intellectual Property, Chris Arena and Ed Carreras materially advance our understanding of how firms extract value from innovation and intellectual property. With the use of thoughtful (and often entertaining) case studies, they demonstrate why intellectual property protection should be part of an innovation strategy linked to a strong business plan, and also why a firm's innovation stategy must recognize how particular markets value very differently various types of intellectual property." -- Roger J. Dennis, Dean, Drexel University College of Law.