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  • Language: English

    Published by CreateSpace Independent Publishing Platform, 2010

    1453731644 / 9781453731642

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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  • Language: English

    Published by CreateSpace Independent Publishing Platform, 2010

    1453731644 / 9781453731642

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by HarperCollins Publishers Inc, 1994

    0060677007 / 9780060677008

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Fair. Published for the 1993 Parliament of the World's Religions, this is the first introduction to the topic in which renowned scholars present their own traditions--Hinduism, Buddhism, Confucianism, Taoism, Judaism, Christianity, and Islam--from both contemporary and historical perspectives.…

  • Language: English

    Published by HarperCollins Publishers Inc, 1994

    0060677007 / 9780060677008

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Published for the 1993 Parliament of the World's Religions, this is the first introduction to the topic in which renowned scholars present their own traditions--Hinduism, Buddhism, Confucianism, Taoism, Judaism, Christianity, and Islam--from both contemporary and historical perspectives.…

  • Condition: Used - Very good

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  • Language: English

    Published by DecisionPro, Inc., 2012

    0985764805 / 9780985764807

    • Softcover

    Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books

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    paperback. Condition: Good.

  • Language: English

    Published by Decisionpro, Inc., 2012

    0985764805 / 9780985764807

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on reverse perceptual mapping to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.…

  • Language: English

    Published by Decisionpro, Inc., 2012

    0985764805 / 9780985764807

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on reverse perceptual mapping to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.…

  • Language: English

    Published by MC Press, LLC, 2012

    1583473807 / 9781583473801

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. Bringing a practitioner s view to big data analytics, this work examines the drivers behind big data, postulates a set of use cases, identifies sets of solution components, and recommends various implementation approaches. This work also addresses and thoroughly answers key questions on this emerging topic, including What is big data and how is it being used? How can strategic plans for big data analytics be generated? and How does big data change analytics architecture? The author, who has more than 20 years of experience in information management architecture and delivery, has drawn the material from a large breadth of workshops and interviews with business and information technology leaders, providing readers with the latest in evolutionary, revolutionary, and hybrid methodologies of moving forward to the brave new world of big data.…

  • Language: English

    Published by MC Press (edition ), 2012

    1583473807 / 9781583473801

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Oneworld Publications, 2003

    1851683097 / 9781851683093

    • Softcover

    Seller: Zoom Books Company, Lynden, WA, U.S.A.Zoom Books Company

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by PublicAffairs,U.S., 2013

    161039271X / 9781610392716

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Good. In its history since Independence, India has seen widely different economic experiments: from Jawharlal Nehru's pragmatism to the rigid state socialism of Indira Gandhi to the brisk liberalization of the 1990s. So which strategy best addresses India's, and by extension the world's, greatest moral challenge: lifting a great number of extremely poor people out of poverty? Bhagwati and Panagariya argue forcefully that only one strategy will help the poor to any significant effect: economic growth, led by markets overseen and encouraged by liberal state policies. Their radical message has huge consequences for economists, development NGOs and anti-poverty campaigners worldwide. There are vital lessons here not only for Southeast Asia, but for Africa, Eastern Europe, and anyone who cares that the effort to eradicate poverty is more than just good intentions. If you want it to work, you need growth. With all that implies.…

  • Language: English

    Published by Smarters Solutions (edition 1), 2004

    097132221X / 9780971322219

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by State University of New York Press, 1987

    0887063756 / 9780887063756

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Very Good. Contributors are Katherine K. Young, Associate Professor of Religious Studies at McGill University; Nancy Schuster Barnes, whose Ph.D. is in Sanskrit and Indian Studies; M. Theresa Kelleher, Assistant Professor of Religion and Asian Studies at Manhattanville College; Barbara Reed, Assistant Professor of Religion at St. Olaf College; Denise L. Carmody, Professor and Chair, Department of Religion, The University of Tulsa. Also Jane I. Smith, Associate Dean for Academic Affairs and Lecturer in Islamic Studies at Harvard Divinity School; Rosemary Radford Ruether, Georgia Harkness Professor of Applied Theology at the Garrett-Evangelical Theological Seminary; Rita M. Gross, Associate Professor of Comparative Religions at the University of Wisconsin, Eau Clair. …

  • Language: English

    Published by Oxford University Press, 2008

    0195315030 / 9780195315035

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by State University of New York Press, 1987

    0887063756 / 9780887063756

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. Contributors are Katherine K. Young, Associate Professor of Religious Studies at McGill University; Nancy Schuster Barnes, whose Ph.D. is in Sanskrit and Indian Studies; M. Theresa Kelleher, Assistant Professor of Religion and Asian Studies at Manhattanville College; Barbara Reed, Assistant Professor of Religion at St. Olaf College; Denise L. Carmody, Professor and Chair, Department of Religion, The University of Tulsa. Also Jane I. Smith, Associate Dean for Academic Affairs and Lecturer in Islamic Studies at Harvard Divinity School; Rosemary Radford Ruether, Georgia Harkness Professor of Applied Theology at the Garrett-Evangelical Theological Seminary; Rita M. Gross, Associate Professor of Comparative Religions at the University of Wisconsin, Eau Clair. …

  • Language: English

    Published by Oxford University Press, 2008

    0195315030 / 9780195315035

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Oxford University Press, 2008

    0195315030 / 9780195315035

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    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

  • Language: English

    Published by Oxford University Press, 2008

    0195315030 / 9780195315035

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by State University of New York Press, 1987

    0887063756 / 9780887063756

    • Softcover

    Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company

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  • Language: English

    Published by Twelve (edition ), 2021

    1538734303 / 9781538734308

    Series: Book 1 of 1 - The Convergence Trilogy

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by MIT Press, 1998

    0262522470 / 9780262522472

    • Softcover

    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by Twelve, 2020

    1538734311 / 9781538734315

    Series: Book 1 of 1 - The Convergence Trilogy

    • Hardcover

    Seller: More Than Words, Waltham, MA, U.S.A.More Than Words

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    Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price.

  • Language: English

    Published by Twelve, 2020

    1538734311 / 9781538734315

    Series: Book 1 of 1 - The Convergence Trilogy

    • Hardcover

    Seller: More Than Words, Waltham, MA, U.S.A.More Than Words

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    Condition: Very Good. A bright, square, and overall a nice copy.

  • Condition: Used - Very good

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Condition: Used - Good

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    Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Language: English

    Published by Oxford University Press, 2008

    0195315030 / 9780195315035

    • Hardcover

    Seller: Open Books, Chicago, IL, U.S.A.Open Books

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    hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

  • Language: English

    Published by Addison-Wesley, 1999

    0321046447 / 9780321046444

    • Softcover

    Seller: BookHolders, Towson, MD, U.S.A.BookHolders

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    Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Addison-Wesley Pub Date: 1/1/1982 Binding: Paperback Pages: 150 First edition.

  • Language: English

    Published by IDW Publishing (edition Illustrated), 2016

    1631407015 / 9781631407017

    Series: Book 1 of 1 - Dirk Gently's Holistic Detective Agency: A Spoon Too Short

    • Softcover

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    Paperback. Condition: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Kyriazis, Ilias (illustrator).

  • Language: English

    Published by IDW Publishing, 2016

    1631407015 / 9781631407017

    Series: Book 1 of 1 - Dirk Gently's Holistic Detective Agency: A Spoon Too Short

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Paperback. Condition: Good. After the many and conflicting versions of the legendary Hitchhiker's Guide to the Galaxy, Douglas Adams created Dirk Gently: a detective with a belief in the fundamental interconnectedness of all things, a troubled relationship with the laws of probability and quantum physics, and a love of cats and pizza. After the events of Dirk Gently's Holistic Detective Agencyand The Long Dark Tea Time, but prior to the detective's relocation to California in The Interconnectedness of All Kings, Dirk finds himself investigating a bizarre case of poaching, dumbstruck tourists, and the inner membranes of a rhinoceros' nose. Kyriazis, Ilias (illustrator).…