Atanu Roy (32 results)

Paperback. Condition: Brand New. 28 pages. 10.00x7.00x0.07 inches. In Stock.

Condition: New. pp. 70. Atanu Roy (illustrator).

Condition: New. In English.

Condition: New. pp. 198.

Condition: New.

PF. Condition: New.

Paperback. Condition: Brand New. reprint edition. 176 pages. 9.25x6.10x0.39 inches. In Stock.

Paperback. Condition: new. Paperback. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: Brand New. 104 pages. 9.25x6.10x0.24 inches. In Stock.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.…

Hardcover. Condition: New. Contents: 1. Introduction. 2. Material and methods. 3. Results. 4. Discussion. 5. Acknowledgements. 6. References. 7. Representative photographs. Taxonomic research on Indian hoverflies has flourished over the past few decades with numerous species being synonymized, changes being made at species, generic, tribe and subfamily levels, several species discovered, and may species were newly recorded, which produces a need for updating Indian syrphid taxon list. To provide comprehensive data on hoverflies across the country, the authors have systematically catalogued Indian hoverflies with detailed information on type, species, synonymies and distributional data from relevant literature. A total of 369 species in 79 genera under 4 subfamilies are listed in the present work, including 3 unconfirmed species records, which makes the Indian Syrphid taxon list to comprise 366 species in 77 genera under 13 tribes and 4 subfamilies. This book will be an important database for future workers, working on Indian Hoverflies. …

Condition: New. pp. 166.

Condition: New. 1st ed. 2017 edition NO-PA16APR2015-KAP.

Taschenbuch. Condition: Neu. Instructor's Manual for Strategic Marketing Cases in Emerging Markets | A Companion Volume | Atanu Adhikari (u. a.) | Taschenbuch | xii | Englisch | 2017 | Springer | EAN 9783319526966 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.…

Taschenbuch. Condition: Neu. Strategic Marketing Cases in Emerging Markets | Atanu Adhikari (u. a.) | Taschenbuch | x | Englisch | 2018 | Springer | EAN 9783319846798 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Paperback. Condition: new. Paperback. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condition: new. Questo è un articolo print on demand.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom. 90 pp. Englisch.…

Condition: new. Questo è un articolo print on demand.

Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides pedagogic assistance in teaching case studies on emerging marketsOffers clear suggestions on the approach, questions and answers for the classroomDelivers a handy guide to the teacher in using the book Strat.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. 176 pp. Englisch. …

Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries. 176 pp. Englisch.…

Condition: New. Print on Demand.

Condition: New. Print on Demand pp. 166.

Condition: New. PRINT ON DEMAND.

Condition: New. PRINT ON DEMAND pp. 166.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compiles unique case studies on strategic marketing and market orientation in emerging marketsPresents up-to-date and relevant marketing issues including strategic planning, implementation and controllingEnhances each case study with acti. …