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Language: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1041048882 ISBN 13: 9781041048886
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Hardcover. Condition: new. Hardcover. This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using communal wine consumption as a case study, this volume reveals how shared rituals from intimate gatherings to large-scale events drive economic and cultural trends. Topics include the role of social interaction in purchasing decisions, the balance of competition and collaboration in business, and the rise of digital platforms that reshape traditional consumption experiences.This book is essential for scholars, industry professionals, and anyone interested in marketing, consumer psychology, and experiential commerce as it offers a fresh perspective on the power of shared consumption in an evolving marketplace.The chapters in this book were originally published as a special issue of Journal of Wine Research. This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1041048882 ISBN 13: 9781041048886
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Add to basketHardcover. Condition: new. Hardcover. This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using communal wine consumption as a case study, this volume reveals how shared rituals from intimate gatherings to large-scale events drive economic and cultural trends. Topics include the role of social interaction in purchasing decisions, the balance of competition and collaboration in business, and the rise of digital platforms that reshape traditional consumption experiences.This book is essential for scholars, industry professionals, and anyone interested in marketing, consumer psychology, and experiential commerce as it offers a fresh perspective on the power of shared consumption in an evolving marketplace.The chapters in this book were originally published as a special issue of Journal of Wine Research. This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Buch. Condition: Neu. The Communal Consumption Experience | Ritual, Exchange and the Business of Connection | Brittney C. Bauer (u. a.) | Buch | Englisch | 2025 | Routledge | EAN 9781041048886 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.
Language: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1041048882 ISBN 13: 9781041048886
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Hardcover. Condition: new. Hardcover. This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.Using communal wine consumption as a case study, this volume reveals how shared rituals from intimate gatherings to large-scale events drive economic and cultural trends. Topics include the role of social interaction in purchasing decisions, the balance of competition and collaboration in business, and the rise of digital platforms that reshape traditional consumption experiences.This book is essential for scholars, industry professionals, and anyone interested in marketing, consumer psychology, and experiential commerce as it offers a fresh perspective on the power of shared consumption in an evolving marketplace.The chapters in this book were originally published as a special issue of Journal of Wine Research. This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.