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Published by Berlin/ Heidelberg, Springer Berlin., 2016
ISBN 10: 3662484897 ISBN 13: 9783662484890
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2nd ed. 2016. 16 x 24 cm. VII, 113 S. VII, 113 p. 43 illus. Hardcover. (Quintessence Series). Sprache: Englisch.
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Published by Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE, 2016
ISBN 10: 3662484897 ISBN 13: 9783662484890
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Published by Springer Verlag Roland Berger, 2003
ISBN 10: 3540442464 ISBN 13: 9783540442462
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Condition: Neu. Gebundene Ausgabe 144 S. Neu Zustand: 11, Neu, Gebundene Ausgabe Springer , 2014 144 S. , The quintessence of marketing.What you really need to know to manage your marketing activities, Nils Bickhoff, Svend Hollensen, Marc Opresnik.
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Published by Springer Berlin Heidelberg, 2016
ISBN 10: 3662524252 ISBN 13: 9783662524251
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena.
Language: English
Published by Springer Berlin Heidelberg, Springer Berlin Heidelberg, 2014
ISBN 10: 3642454437 ISBN 13: 9783642454431
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena.
Language: English
Published by Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, DE, 2016
ISBN 10: 3662484897 ISBN 13: 9783662484890
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Taschenbuch. Condition: Neu. The Quintessence of Marketing | What You Really Need to Know to Manage Your Marketing Activities | Nils Bickhoff (u. a.) | Taschenbuch | Quintessence Series | vi | Englisch | 2016 | Springer | EAN 9783662524251 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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