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Condition: buono. Sociologia e Comunicazione Essay writing Sociology and Communication studies We care 4 bross. edit. ill. - prima edizione OTTIME CONDIZIONI.
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copertina morbida. Condition: buone. In questo volume l'innovazione è interpretata in una logica processuale, come itinerario di creazione, consolidamento, ampliamento, condivisione di assetti aziendali, finalizzata ad una o più applicazioni e/o comportamenti manageriali. In tale ambito, si focalizza l'attenzione sul quadro d'insieme delle macro-aree che definiscono l'iter di innovazione (monitoraggio, generazione e selezione idee, concept, progettazione, sperimentazione industriale, introduzione nel mercato e postvendita). Ciascuna macro-area è approfondita esplicitando attività, soggetti, risorse e practice adottabili nelle imprese, in modo da individuare quelle più critiche e determinanti in termini di complessità gestionale.
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Taschenbuch. Condition: Neu. Digital Transformation in the Cultural Heritage Sector | Challenges to Marketing in the New Digital Era | Tiziana Russo Spena (u. a.) | Taschenbuch | xiii | Englisch | 2022 | Springer | EAN 9783030633783 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Published by Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
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ISBN 10: 3030633756 ISBN 13: 9783030633752
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
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Published by Springer International Publishing, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transf.
Language: English
Published by Springer International Publishing Mrz 2021, 2021
ISBN 10: 3030633756 ISBN 13: 9783030633752
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
Language: English
Published by Springer International Publishing, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Seller: moluna, Greven, Germany
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers insights into digital marketing strategies in the cultural heritage sectorPresents research and practice perspectives on challenges in digitalizationDemonstrates how marketing activities and consumer processes are being transformed.
Language: English
Published by Springer International Publishing Mrz 2022, 2022
ISBN 10: 3030633780 ISBN 13: 9783030633783
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation. 236 pp. Englisch.
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