Bobby Calder (92 results)
Kellogg on Marketing
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
- Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
Contact seller5-star sellerCondition: Used - Good
US$ 4.12
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Hardcover. Condition: Good.
- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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US$ 6.68
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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US$ 6.68
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Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
- First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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US$ 6.69
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Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
- First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Condition: Good. 1st. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
- First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
Contact seller5-star sellerCondition: Used - Fine
US$ 6.69
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Condition: Fine. 1st. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
Contact seller5-star sellerCondition: Used - Very good
US$ 6.72
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hardcover. Condition: Very Good.
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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US$ 6.94
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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US$ 6.94
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Fair
US$ 7.09
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Hardcover. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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US$ 9.52
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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US$ 9.52
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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US$ 9.98
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
- First Edition
Seller: One Planet Books, Columbia, MO, U.S.A.One Planet Books
Contact seller4-star sellerCondition: Used - Good
US$ 7.49
US$ 3.99 shippingShips within U.S.A.Quantity: 10 available
hardcover. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Hardcover
- First Edition
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
US$ 6.46
US$ 6.59 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
- First Edition
Seller: Small World Books, Rochester, NY, U.S.A.Small World Books
Contact seller2-star sellerCondition: Used - Very good
US$ 7.29
US$ 6.00 shippingShips within U.S.A.Quantity: 1 available
Soft cover. Condition: Very Good. 1st Edition. Unmarked, clean and solid. Batesville Casket Company stamp inside front cover.
- Hardcover
- First Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
Contact seller5-star sellerCondition: Used - Good
US$ 11.23
US$ 3.99 shippingShips within U.S.A.Quantity: 12 available
Hardcover. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
- Hardcover
Seller: Broad Street Books, Branchville, NJ, U.S.A.Broad Street Books
Contact seller5-star sellerCondition: Used - Good
US$ 10.95
US$ 4.95 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. Hardcover with dust jacket. Book is in very nice overall condition, some pages in chapter 7 have underlining or a few notes in the margin.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - Good
US$ 15.79
US$ 2.64 shippingShips within U.S.A.Quantity: 4 available
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
More images- Hardcover
- First Edition
Seller: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.El Gato de Papel
Contact seller5-star sellerCondition: New
US$ 19.00
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Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including…the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. From the Back Cover: Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy "About this title" may belong to another edition of this title.
- Hardcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Good
US$ 3.40
US$ 17.93 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470119860.
Kellogg on Marketing [Hardcover] Tybout, Alice M.
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
- Hardcover
Seller: AFFORDABLE PRODUCTS, Millbury, MA, U.S.A.AFFORDABLE PRODUCTS
Contact seller2-star sellerCondition: Used - As new
US$ 17.00
US$ 6.00 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: As New. Excellent condition. Pages are crisp and clean with no markings. Ships promptly.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 21.53
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 21.86
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Condition: New.
Kellogg On Advertising and Media Format: Hardcover
Bobby J. Calder (Kellogg School of Management -- Marketing )
- Hardcover
Seller: INDOO, Avenel, NJ, U.S.A.INDOO
Contact seller5-star sellerCondition: New
US$ 24.51
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Condition: New. Brand New.
- Hardcover
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.Lakeside Books
Contact seller5-star sellerCondition: New
US$ 20.53
US$ 3.99 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
More images- Hardcover
- First Edition
Seller: Basket Case Books, Boulder, CO, U.S.A.Basket Case Books
Contact seller5-star sellerCondition: Used - Very good
US$ 20.00
US$ 6.00 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 2001 Hardcover First Edition Interior clean. Small white sticker on endpaper. Dust jacket protected in mylar sleeve.
- Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
US$ 20.40
US$ 7.38 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Kellogg on Integrated Marketing
Iacobucci, Dawn (EDT); Calder, Bobby J. (EDT); J. L. Kellogg Graduate School of Management Center for Marketing scienc (COR); Medill School of Journalism Dept. of Integrated Marketing communicatio (COR)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - Good
US$ 25.58
US$ 2.64 shippingShips within U.S.A.Quantity: 4 available
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
- Hardcover
- First Edition
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 28.49
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Hardcover. Condition: new. Hardcover. In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline…of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
