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  • Language: English

    Published by Wiley (edition 1), 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    US$ 4.98

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    Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Fair

    US$ 5.22

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    Hardback. Condition: Fair. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.…

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover
    Buy 3 items, get 5% offfrom this seller

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

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    Hardback. Condition: Very Good. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. …

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

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    Hardback. Condition: Good. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.…

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: ZBK Books, Carlstadt, NJ, U.S.A.ZBK Books

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    Condition: Used - Very good

    US$ 5.58

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    Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by Wiley (edition 1), 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    US$ 5.86

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    Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

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    Hardback. Condition: Good. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.…

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Fair

    US$ 6.67

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    Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Very good

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    Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2002

    0471204765 / 9780471204763

    • Hardcover
    • First Edition

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    US$ 6.91

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    Condition: Good. 1st. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2002

    0471204765 / 9780471204763

    • Hardcover
    • First Edition

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Used - Fine

    US$ 6.91

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    Condition: Fine. 1st. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books

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    Condition: Used - Good

    US$ 3.10

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    Condition: good. Signs of wear and consistent use.

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

    US$ 7.09

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    Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Fair

    US$ 7.22

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    Hardback. Condition: Fair. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.…

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

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    Hardback. Condition: Good. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.…

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Very good

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    Hardback. Condition: Very Good. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. …

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

    US$ 7.34

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

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    Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by -, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    US$ 5.42

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    Hardcover. Condition: Very Good. Kellogg on Integrated Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Hardback. Condition: Good. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.…

  • Language: English

    Published by -, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

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    Hardcover. Condition: Very Good. Kellogg on Advertising and Media: The Kellogg School of Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

  • Language: English

    Published by - -, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: Bahamut Media, Reading, United KingdomBahamut Media

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    Condition: Used - Very good

    US$ 5.83

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    Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

  • Language: English

    Published by - -, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: Bahamut Media, Reading, United KingdomBahamut Media

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    Condition: Used - Very good

    US$ 5.84

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    Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover
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    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    US$ 3.81

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    Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2002

    0471204765 / 9780471204763

    • Hardcover
    • First Edition

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    US$ 6.23

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    Condition: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

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    Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Natl Research Information, 1976

    0960822003 / 9780960822003

    • Softcover
    • First Edition

    Seller: Small World Books, Rochester, NY, U.S.A.Small World Books

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    Condition: Used - Very good

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    Soft cover. Condition: Very Good. 1st Edition. Unmarked, clean and solid. Batesville Casket Company stamp inside front cover.

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: Windflower Bookstore, Rockford, IL, U.S.A.Windflower Bookstore

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    Condition: New

    US$ 11.24

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    Condition: new.

  • Language: English

    Published by Wiley, 2008

    0470119861 / 9780470119860

    • Hardcover

    Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech

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    Condition: New

    US$ 15.38

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    hardcover. Condition: New.

  • Language: English

    Published by Wiley, 2002

    0471204765 / 9780471204763

    • Hardcover

    Seller: Broad Street Books, Branchville, NJ, U.S.A.Broad Street Books

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    Condition: Used - Good

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    Hardcover. Condition: Good. Hardcover with dust jacket. Book is in very nice overall condition, some pages in chapter 7 have underlining or a few notes in the margin.