Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Condition: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustrator).
Seller: California Books, Miami, FL, U.S.A.
Condition: New. Morales III, Roman; Harms, Greg (illustrator).
Seller: Ria Christie Collections, Uxbridge, United Kingdom
US$ 15.36
Quantity: Over 20 available
Add to basketCondition: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustrator). In.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
US$ 15.36
Quantity: Over 20 available
Add to basketCondition: New. Morales III, Roman; Harms, Greg (illustrator). In.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 42.73
Quantity: Over 20 available
Add to basketHardback. Condition: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. 2024. hardcover. . . . . .
Language: English
Published by Goose Lane Editions and The Hamilton Art Gallery, Fredericton, New Brunswick and Hamilton, Ontario, 2016
ISBN 10: 0864929633 ISBN 13: 9780864929631
Seller: WF Sandercombe, Burlington, ON, Canada
First Edition
Hardcover. Condition: Near Fine. Dust Jacket Condition: Near Fine. Ken Danby; (illustrator). First Edition. 196 pp. Pictorial boards matching the dustjacket; black endpapers; headband; profusely illustrated by Ken Danby. Lightly rubbed on the corners of the dustjacket; no interior markings. The Contents are: Foreword by Shelley Falconer; Realism and the Real - a dialogue with Mario Amaya and Patrick Hutchings, presented by Ihor Holubizky; Ken Danby on the Artist's Life; The Serigraphs by Greg McKee; The Graphic Work - a conversation between Ken Danby and Andrew J. Oko; Ken Danby on Printmaking; Select Chronology by Christine Braun; and List of Works; followed by an index. Size: 4to. Book.
Language: English
Published by Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Hardback. Condition: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 40.20
Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 41.59
Quantity: Over 20 available
Add to basketCondition: New.
Language: English
Published by McGraw-Hill Ryerson School, 2001
ISBN 10: 0070896070 ISBN 13: 9780070896079
Seller: Textbook Pro, North Vancouver, BC, Canada
First Edition
No Binding. Condition: Very Good. 1st Edition. Plastic CD case may be cracked, but CD itself is fine. Shows some minor wear but still in very good condition with many years of productive life remaining. May have a school stamp or bar-code. Ships same or next business day via USPS Media Mail or Canada Post Expedited.
Seller: Revaluation Books, Exeter, United Kingdom
US$ 23.70
Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 352 pages. German language. 4.92x0.97x7.36 inches. In Stock.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
PAP. Condition: New. Morales III, Roman; Harms, Greg (illustrator). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
PAP. Condition: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustrator). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: moluna, Greven, Germany
Condition: New. Morales III, Roman; Harms, Greg (illustrator).
Condition: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustrator).
Language: English
Published by Columbia Business School Pub, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Revaluation Books, Exeter, United Kingdom
US$ 67.78
Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 264 pages. 9.25x6.13x9.75 inches. In Stock.
Taschenbuch. Condition: Neu. Morales III, Roman; Harms, Greg (illustrator). Neuware.
Taschenbuch. Condition: Neu. Morales III, Roman; Harms, Greg; Braun, Keith (illustrator). Neuware.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 17.10
Quantity: Over 20 available
Add to basketPAP. Condition: New. Morales III, Roman; Harms, Greg (illustrator). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 17.10
Quantity: Over 20 available
Add to basketPAP. Condition: New. Morales III, Roman; Harms, Greg; Braun, Keith (illustrator). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Hardback. Condition: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Language: English
Published by Columbia Business School Publishing, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: moluna, Greven, Germany
Condition: New. Über den AutorRobin Landa and Greg BraunInhaltsverzeichnisForeword by David Lubars, chairman & chief creative officer, BBDOAcknowledgmentsIntroduction1. Why Should a Brand Tell a Story?Int.
Language: English
Published by Columbia University Press, US, 2024
ISBN 10: 023120826X ISBN 13: 9780231208260
Seller: Rarewaves.com UK, London, United Kingdom
US$ 41.61
Quantity: Over 20 available
Add to basketHardback. Condition: New. In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit-stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories "shareworthy" and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.