Brian Moroz (17 results)

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

paperback. Condition: As New. Complete and unmarked. All pages present and readable, binding tight. No highlighting, underlining, or writing anywhere in the text. Cover and spine show minimal to no shelf wear. May have a remainder mark, a price sticker or its residue, or a previous owner's name on the inside cover. Access codes, CDs, DVDs, and other bundled supplements may not be included and should be assumed used or missing unless the listing explicitly states otherwise.…

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: New. The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmaticallyReveals how to conduct research on Google AnalyticsIdentifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challengeIncludes insights into selling and distribution of podcastsIncludes links to downloadable case studies, presentations, and planners on the Media Selling websiteIncludes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.…

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: New.

Condition: New. pp. 576.

Condition: New. In English.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 576.

Paperback. Condition: New.

Condition: New. Brand new! Please provide a physical shipping address.

Paperback. Condition: New. The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmaticallyReveals how to conduct research on Google AnalyticsIdentifies how media salespeople can offer cross-platform and multi-channel solutions to prospects' advertising and marketing challengeIncludes insights into selling and distribution of podcastsIncludes links to downloadable case studies, presentations, and planners on the Media Selling websiteIncludes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.…

Paperback. Condition: Brand New. 5th edition. 424 pages. 9.75x6.75x0.75 inches. In Stock. This item is printed on demand.

Condition: New. PRINT ON DEMAND pp. 576.