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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market: Consumers, Marketing and the Wider World
Language: English
Published by Chandos Publishing 2016-11-30, 2016
ISBN 10: 008100754X ISBN 13: 9780081007549
US$ 116.32
US$ 20.82 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardcover. Condition: New.
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US$ 129.40
US$ 8.74 shipping
Ships from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New. pp. 480.
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US$ 131.81
US$ 16.80 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 1st edition. 330 pages. 9.00x6.00x0.75 inches. In Stock.
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The Wine Value Chain in China: Consumers, Marketing and the Wider World
Language: English
Published by Elsevier Science & Technology, 2016
ISBN 10: 008100754X ISBN 13: 9780081007549
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 144.78
US$ 20.76 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Case Studies in the Beer Sector (Woodhead Publishing Series in Consumer Science and Strategic Marketing)
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingUS$ 202.68
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Add to basketCondition: New. pp. 378.
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Case Studies in the Beer Sector
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 244.81
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Add to basketCondition: New.
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Case Studies in the Beer Sector (Woodhead Publishing Series in Consumer Science and Strategic Marketing)
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 254.95
US$ 16.10 shipping
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Add to basketCondition: New. In.
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Taschenbuch. Condition: Neu. Case Studies in the Beer Sector | Roberta Capitello (u. a.) | Taschenbuch | Einband - fest (Hardcover) | Englisch | 2020 | Woodhead Publishing | EAN 9780128177341 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Condition: As New. Unread book in perfect condition.
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Case Studies in the Beer Sector
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 286.06
US$ 20.16 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Case Studies in the Beer Sector
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingUS$ 269.83
US$ 56.87 shipping
Ships from Germany to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Incl.
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Condition: new. Questo è un articolo print on demand.
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Condition: new. Questo è un articolo print on demand.
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The Wine Value Chain in China
Language: English
Published by Elsevier Science Nov 2016, 2016
ISBN 10: 008100754X ISBN 13: 9780081007549
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. 330 pp. Englisch.
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Case Studies in the Beer Sector
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingLanguage: English
Published by Elsevier Science & Technology, Woodhead Publishing, 2020
ISBN 10: 0128177349 ISBN 13: 9780128177341
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Englisch.
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Case Studies in the Beer Sector
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingUS$ 211.07
US$ 47.04 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 378 pages. 9.00x6.00x0.94 inches. In Stock. This item is printed on demand.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.
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Case Studies in the Beer Sector
Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic MarketingLanguage: English
Published by Elsevier Science & Technology, Woodhead Publishing, 2020
ISBN 10: 0128177349 ISBN 13: 9780128177341
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.
