Carroll Evan (57 results)

Paperback. Condition: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

paperback. Condition: Fair.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

Condition: Good. paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

Paperback. Condition: Very Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Very Good. Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy? (Voices That Matter) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: New. BRAND NEW! Ships within 24 hours.

Trade Paperback. Condition: Very Good. First Thus. First printing. Light edge and corner wear. Unmarked pages. Author's inscription to title page. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Signed By Author.

paperback. Condition: Very Good. Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets (Blue Goldfish 1.0 and 2.0) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

Paperback. Condition: Good. Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are Unfortunately, nearly every other marketer is, too. So, how can your brand stand out in a sea of sameness?Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents a little extra whereas the goldfish stands for differentiation. A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed?We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.Call to ActionYour brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience. The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on the two in the bush (prospects) and take care of the one in your hand (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want.The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience.Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance.Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0: Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about.- Stew Leonard, Founder of Stew Leonard's and author of My StoryPurple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand (I just hope my competition doesn't find this book )- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the WheelIf an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life.…

Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

paperback. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Pictorial Wrappers. Condition: Good. Binding has wear and light soil; bottom of cover has partial mailing-label removal; text is complete and clean. 96 p., well illustrated. [otob].

Paperback. Condition: Brand New. 36 pages. 8.00x5.00x0.09 inches. In Stock.

Condition: New.