Cervino Michael (7 results)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 22.50
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Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 22.84
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 24.77
US$ 20.03 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 26.05
US$ 20.03 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
US$ 25.15
Free ShippingShips within U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 24.79
US$ 4.39 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
US$ 28.87
US$ 49.41 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. You lost the deal. You were cheaper, more experienced, and better reviewed. So what happened? The other guy asked better questions. If you work for an MSP, a VAR, or a software company, you've probably been selling the same way everyone else does: walking into meetings with a feature sheet,…talking about what you offer, and hoping something sticks. Then the prospect nods politely, says they'll think about it, and signs with someone else. Ask First, Close Last is a different approach. It's a consultative selling system built for technical professionals who never wanted to be in sales but find themselves responsible for growing a business. People who know their product cold but struggle to turn that knowledge into conversations that lead to revenue. Inside, you'll learn: The Trust Equation: the four components that determine whether a prospect sees you as a vendor or an advisorThe Five Types of Questions that move deals forward without ever feeling like a sales pitchThe LAER Framework (Listen, Acknowledge, Explore, Respond): the most effective method for handling objections like "we're happy with what we have" and "we don't have the budget"How to build proposals that start with the prospect's words, not your feature listHow to use AI tools to prep for meetings in ten minutes instead of two hoursA complete sales operating system you can implement this weekEvery chapter is built around real stories from real engagements. No theory. No scripts. No always-be-closing nonsense. Just a practical, conversational framework that turns what you already know into business. Written by Michael Cervino, CEO of Circle Square Consulting and a twenty-year veteran of selling IT services, cybersecurity, and compliance solutions to small and mid-size businesses. This is the book he wishes someone had handed him before he lost that first deal. For MSP owners, IT consultants, software salespeople, and anyone who believes the best way to close is to stop trying to close. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
