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Taschenbuch. Condition: Neu. Research on Factors Influencing Urban MICE Tourism Image | Jianbin Chen | Taschenbuch | 196 S. | Englisch | 2014 | Scholars' Press | EAN 9783639669992 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Published by Palgrave Macmillan -, 2025
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Add to basketPaperback. Condition: Brand New. 428 pages. 8.26x5.82x8.27 inches. In Stock.
Language: English
Published by Scholars' Press Dez 2014, 2014
ISBN 10: 3639669991 ISBN 13: 9783639669992
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study in this book confirms that both rental fee, transportation expense, tourism product price, boarding and lodging price, friendly and warm people, urban environment and pleasant climate, facility for convention and conference, facility for exhibition, tag system for MICE, and professional talent for MICE, factor, shopping facility and entertainment are important variables influencing Urban Image from the perspective of MICE visitors, which could be included in four factors, namely cost, environment, quality and leisure factors. This study contributes to the theoretical advancement by connecting the MICE competitiveness to tourism destination image. It consolidates the factors in MICE competitiveness using scale development and also explores their important effects on the urban MICE tourism image (UMTI). The study findings can be used by MICE destination governments and MICE guild to analyze their strengths and weaknesses in the urban MICE tourism image (UMTI) building process, being helpful for the targeting market, positioning strategy. 196 pp. Englisch.
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Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Chen JianbinJianbin Chen, doctor of philosophy in Tourism Management (Hospitality Management) awarded by Macau University of Science & Technology, is now executive dean of School of Geography & Tourism,Guangdong University of Finance.
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Condition: New. PRINT ON DEMAND pp. 196.
Language: English
Published by Scholars' Press Dez 2014, 2014
ISBN 10: 3639669991 ISBN 13: 9783639669992
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study in this book confirms that both rental fee, transportation expense, tourism product price, boarding and lodging price, friendly and warm people, urban environment and pleasant climate, facility for convention and conference, facility for exhibition, tag system for MICE, and professional talent for MICE, factor, shopping facility and entertainment are important variables influencing Urban Image from the perspective of MICE visitors, which could be included in four factors, namely cost, environment, quality and leisure factors. This study contributes to the theoretical advancement by connecting the MICE competitiveness to tourism destination image. It consolidates the factors in MICE competitiveness using scale development and also explores their important effects on the urban MICE tourism image (UMTI). The study findings can be used by MICE destination governments and MICE guild to analyze their strengths and weaknesses in the urban MICE tourism image (UMTI) building process, being helpful for the targeting market, positioning strategy.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 196 pp. Englisch.
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Language: English
Published by Springer, Berlin|Springer Nature Singapore|Shanghai Jiao Tong University Press|Shanghai Jiaotong University Press|Palgrave Macmillan, 2024
ISBN 10: 9819727359 ISBN 13: 9789819727353
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book presents the restoration of rural mobile cinema network in the Great Triangle region at the conjunction of Yunnan, Sichuan, and Tibet in China in the new century, which has added a new chapter to the long-standing complex relationship between c.
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