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Add to basketPaperback. Condition: Brand New. 156 pages. 9.18x6.12x9.21 inches. In Stock.
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Language: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 1032669454 ISBN 13: 9781032669458
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Add to basketHardcover. Condition: Brand New. 176 pages. 9.19x6.13x0.59 inches. In Stock.
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Language: Chinese
Published by Shanghai: (Science and Technology Press), 1986
Seller: Wissenschaftliches Antiquariat Zorn, Marburg, Germany
First Edition
Original-Broschur. 108 Seiten mit einigen s/w Abbildungen. Mit privatem Stempel des Vorbesitzers auf dem Vorderdeckel. Gutes Exemplar mit nur leichten Gebrauchsspuren. Textsauber und aus einem Nichtraucherhaushalt. // Original softcover with some b/w illustrations. With previous owner's private stamp on the first pages. Clean book in good condition. Book from a non smoking environment. zh.
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Language: English
Published by Taylor & Francis Ltd, London, 2025
ISBN 10: 1032673532 ISBN 13: 9781032673530
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms.The book will be valuable to scholars, students, and practitioners in information, communication and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy and knowledge management. This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.