Cristol Steven (53 results)

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condition: Very Good. A set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than complicate matters, and simultaneously build brand loyalty and competitive advantage.…

Condition: Good. Good Condition. Five star seller - Buy with confidence.

Condition: Good. First Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. A set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than complicate matters, and simultaneously build brand loyalty and competitive advantage.…

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.

Condition: Good. 3 Reprint. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. Dust Jacket Condition: Good. very good clean copy. tight binding. clean covers. pages clean and unmarked. dust jacket is good with some light edge rubbing but no chips or tears. 274 pages.

Cloth Hardback. Condition: Fine+. Dust Jacket Condition: Very Good. First Edition. 274pp including index Remainder mark on bottom, otherwise book is AS NEW Dusst jacket has small tear at top of spine.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: New.

Paperback or Softback. Condition: New. Simplicity Marketing: End Brand Complexity, Clutter, and Confusion. Book.

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardcover with. Condition: Used: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDSales & MarketingDescriptionA set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than complicate matters, and simultaneously build brand loyalty and competitive advantage.…

Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.

Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine.

Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn.

Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn.

Hardcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Jaquette abîmée. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Damaged dust jacket. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Paperback. Condition: new. Paperback. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity.After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions — and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it — and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing — the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for morerelevance to stress reduction, and decluttering customers' decision-making Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New. In English.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Paperback. Condition: New.

Condition: New.