David E Sprott (38 results)
More images- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contact seller5-star sellerCondition: New
US$ 28.83
Free ShippingShips within U.S.A.Quantity: 8 available
Hardback. Condition: New. A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the custo…mer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: A clear description of the concept of customer centricity and its value to the organization.A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insightsA "Customer Choice Cascade" that details how to select, prioritize, and deliver value for both customers and the firm.A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.The key role that customer insight data play in setting customer-centered strategy.Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 30.06
Free ShippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Hardback. Condition: New. A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the custo…mer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: A clear description of the concept of customer centricity and its value to the organization.A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insightsA "Customer Choice Cascade" that details how to select, prioritize, and deliver value for both customers and the firm.A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.The key role that customer insight data play in setting customer-centered strategy.Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 31.86
US$ 8.68 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
US$ 46.12
US$ 11.38 shippingShips from Germany to U.S.A.Quantity: 3 available
Condition: New.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 52.24
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New. 1st edition NO-PA16APR2015-KAP.
- Hardcover
Seller: Ubiquity Trade, Miami, FL, U.S.A.Ubiquity Trade
Contact seller4-star sellerCondition: New
US$ 54.60
US$ 3.00 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Brand new! Please provide a physical shipping address.
- Hardcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
US$ 35.94
US$ 26.31 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware -A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the…customer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: - A clear description of the concept of customer centricity and its value to the organization. - A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insights - A 'Customer Choice Cascade' that details how to select, prioritize, and deliver value for both customers and the firm. - A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers. - The key role that customer insight data play in setting customer-centered strategy. - Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems. 304 pp. Englisch.
- Hardcover
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK
Contact seller5-star sellerCondition: New
US$ 35.94
US$ 26.31 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware -A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the…customer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: - A clear description of the concept of customer centricity and its value to the organization. - A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insights - A 'Customer Choice Cascade' that details how to select, prioritize, and deliver value for both customers and the firm. - A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers. - The key role that customer insight data play in setting customer-centered strategy. - Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems. 304 pp. Englisch.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 77.04
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
US$ 31.51
US$ 50.00 shippingShips within U.S.A.Quantity: 8 available
Hardback. Condition: New. A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the custo…mer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: A clear description of the concept of customer centricity and its value to the organization.A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insightsA "Customer Choice Cascade" that details how to select, prioritize, and deliver value for both customers and the firm.A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.The key role that customer insight data play in setting customer-centered strategy.Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.
- Softcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller5-star sellerCondition: New
US$ 75.90
US$ 7.78 shippingShips from Italy to U.S.A.Quantity: Over 20 available
Condition: new.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 77.97
US$ 6.70 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 81.04
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 84.20
Free ShippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer eng…agement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezúa, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 72.87
US$ 16.69 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 506 pages. 9.00x6.00x1.00 inches. In Stock.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
US$ 77.73
US$ 12.01 shippingShips from Ireland to U.S.A.Quantity: Over 20 available
Condition: New. 2021. paperback. . . . . .
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
US$ 91.46
Free ShippingShips within U.S.A.Quantity: 15 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 77.97
US$ 16.83 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 77.96
US$ 20.03 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 86.82
US$ 8.68 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New.
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2021
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 95.98
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of c…ustomer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezua, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 80.31
US$ 20.03 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
US$ 92.83
US$ 10.50 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. 2021. paperback. . . . . . Books ship from the US and Ireland.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 102.15
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New.
More images- Hardcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 27.72
US$ 86.80 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Hardback. Condition: New. A powerful and original new take on business strategy-with the customer at the center of it-designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the custo…mer-the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy-one that builds and expands on the classic work of Peter Drucker-recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organizations in a variety of industries. You'll find: A clear description of the concept of customer centricity and its value to the organization.A new consumer behavior framework that will enable you to ask the right questions to elicit unique, actionable customer insightsA "Customer Choice Cascade" that details how to select, prioritize, and deliver value for both customers and the firm.A balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.The key role that customer insight data play in setting customer-centered strategy.Expansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces. Perfect for managers, executives, board members, and other business leaders, The Soul of Strategy is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 79.52
US$ 86.80 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer eng…agement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezúa, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz.
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2021
- Softcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contact seller5-star sellerCondition: New
US$ 147.43
US$ 37.00 shippingShips from Australia to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of c…ustomer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezua, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 309.29
US$ 7.84 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller5-star sellerCondition: New
US$ 313.81
US$ 9.15 shippingShips from Italy to U.S.A.Quantity: Over 20 available
Condition: new.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 314.53
US$ 2.64 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
