David Rutherford Jonathan Knowles (10 results)
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
US$ 11.96
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 54.45
Free ShippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. Co-published with the Institute of Communication Agencies. Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of…business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ""Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"" In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
US$ 47.37
US$ 11.03 shippingShips from Ireland to U.S.A.Quantity: 1 available
Condition: New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. C…ategory: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . .
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
US$ 54.92
US$ 10.50 shippingShips within U.S.A.Quantity: 1 available
Condition: New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. C…ategory: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . . Books ship from the US and Ireland.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 51.47
US$ 16.19 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In English.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 61.16
US$ 13.52 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 155 pages. 8.75x6.00x0.75 inches. In Stock.
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
US$ 50.78
US$ 56.90 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Über den AutorrnrnDavid Rutherford is a consultant, specializing in marketing, advertising, and business writing. He is also the long-standing editor for the CASSIES, the annual awards show for advertising that proves business-bui.
- Softcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contact seller5-star sellerCondition: New
US$ 109.41
US$ 6.95 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: New. In shrink wrap. Looks like an interesting title.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 54.24
US$ 87.86 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. Co-published with the Institute of Communication Agencies. Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of…business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ""Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"" In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort.
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 42.02
US$ 13.52 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Brand New. 155 pages. 8.75x6.00x0.75 inches. In Stock. This item is printed on demand.
