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Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Condition: New.
-
Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: As New. Unread book in perfect condition.
-
Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Condition: As New. Unread book in perfect condition.
-
Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New.
-
Critical Thinking for Marketers, Volume II
Language: English
Published by Business Expert Press, US, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Paperback. Condition: New. This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, ""Think Better,"" provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a "concept" is and why it is critical for marketers to develop good concept definitions (e.g., "What is customer satisfaction?"); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, ""Cognitive Biases and Their Importance,"" talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You'll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, ""Conclusions,"" draws on both Volumes I and II to summarize the book's primary messages with helpful hints on applying your new tools and making better marketing decisions.
-
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New.
-
Critical Thinking for Marketers, Volume II
Language: English
Published by Business Expert Press, US, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
US$ 23.13
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, ""Think Better,"" provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a "concept" is and why it is critical for marketers to develop good concept definitions (e.g., "What is customer satisfaction?"); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, ""Cognitive Biases and Their Importance,"" talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You'll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, ""Conclusions,"" draws on both Volumes I and II to summarize the book's primary messages with helpful hints on applying your new tools and making better marketing decisions.
-
2: Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: Good. Used - Good. Book may not contain supplemental items such as CDs, access codes, etc.
-
Critical Thinking for Marketers, Volume II Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
US$ 24.72
US$ 16.78 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 85 pages. 9.00x6.00x0.32 inches. In Stock.
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Critical Thinking for Marketers, Volume II: Learn How to Think, not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2016. paperback. . . . . .
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Critical Thinking for Marketers, Volume I: Learn How to Think, not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2016. paperback. . . . . .
-
Critical Thinking for Marketers, Volume I: Learn How to Think, not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Condition: New. 2016. paperback. . . . . . Books ship from the US and Ireland.
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Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 25.06
US$ 20.14 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 25.26
US$ 20.14 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Critical Thinking for Marketers, Volume II: Learn How to Think, not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New. 2016. paperback. . . . . . Books ship from the US and Ireland.
-
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 30.00
US$ 16.09 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 26.53
US$ 20.14 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Critical Thinking for Marketers : Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 26.73
US$ 20.14 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think: 2
Language: English
Published by Business Expert Press 2016-12-02, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
US$ 26.33
US$ 20.80 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPaperback. Condition: New.
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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think: 1
Language: English
Published by Business Expert Press 2016-12-02, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
US$ 26.60
US$ 20.80 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPaperback. Condition: New.
-
Critical Thinking for Marketers, Volume II
Language: English
Published by Business Expert Press, US, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Paperback. Condition: New. This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, ""Think Better,"" provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a "concept" is and why it is critical for marketers to develop good concept definitions (e.g., "What is customer satisfaction?"); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, ""Cognitive Biases and Their Importance,"" talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You'll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, ""Conclusions,"" draws on both Volumes I and II to summarize the book's primary messages with helpful hints on applying your new tools and making better marketing decisions.
-
Critical Thinking for Marketers, Volume II
Language: English
Published by Business Expert Press, US, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
US$ 25.04
US$ 87.28 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, ""Think Better,"" provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a "concept" is and why it is critical for marketers to develop good concept definitions (e.g., "What is customer satisfaction?"); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, ""Cognitive Biases and Their Importance,"" talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You'll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, ""Conclusions,"" draws on both Volumes I and II to summarize the book's primary messages with helpful hints on applying your new tools and making better marketing decisions.
-
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New. Print on Demand pp. 98.
-
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New. Print on Demand pp. 98.
-
Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New. PRINT ON DEMAND pp. 98.
-
Critical Thinking for Marketers, Volume I
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631571168 ISBN 13: 9781631571169
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are good.
-
Critical Thinking for Marketers, Volume II
Language: English
Published by Business Expert Press, 2016
ISBN 10: 1631576704 ISBN 13: 9781631576706
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - Think Better , Cognitive Biases .
