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Dennhardt Severin (14 results)
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User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 67.07
US$ 15.81 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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User-Generated Content and Its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media
Language: English
Published by Springer Gabler 2013-10-04, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
US$ 64.42
US$ 20.44 shipping
Ships from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPaperback. Condition: New.
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User-Generated Content and Its Impact on Branding
Language: English
Published by Westdeutscher Verlag GmbH, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Condition: New. pp. 144.
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US$ 88.25
US$ 13.20 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 2014 edition. 127 pages. 8.25x6.00x0.25 inches. In Stock.
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User-Generated Content and its Impact on Branding
Language: English
Published by Springer Fachmedien Wiesbaden, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Condition: New.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process.
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Taschenbuch. Condition: Neu. User-Generated Content and its Impact on Branding | How Users and Communities Create and Manage Brands in Social Media | Severin Dennhardt | Taschenbuch | xiii | Englisch | 2013 | Springer | EAN 9783658023492 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | The emergence of social media as one of the driving forces of consumersż online experiences today also challenges our current understanding on marketing and brand management. The effects of brandsż social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumersż purchase decision process.
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User-Generated Content and its Impact on Branding Severin Dennhardt
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Seller rating 5 out of 5 stars
Softcover. Condition: gut. 2013. User-Generated Content and its Impact on Branding In deutscher Sprache. pages.
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Condition: new. Questo è un articolo print on demand.
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User-Generated Content and its Impact on Branding
Language: English
Published by Springer Fachmedien Wiesbaden Okt 2013, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process. 144 pp. Englisch.
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User-Generated Content and Its Impact on Branding
Language: English
Published by Westdeutscher Verlag GmbH, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Condition: New. Print on Demand pp. 144 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.
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User-Generated Content and Its Impact on Branding
Language: English
Published by Westdeutscher Verlag GmbH, 2013
ISBN 10: 365802349X ISBN 13: 9783658023492
Condition: New. PRINT ON DEMAND pp. 144.
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User-Generated Content and its Impact on Branding
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that successful brands can be created in virtual worlds, user-generated content drives the creation of unique brands, social media strongly influences the social value perception of brands, and social media impacts consumers' purchase decision process.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 144 pp. Englisch.
